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Apple cuts iAd pricing, raises developer revenue share?

02-15-2012, 06:21 AM
#1
Joined: Dec 2011
Location: Germany
Posts: 53
Apple cuts iAd pricing, raises developer revenue share?

Just stumbled over this:

http://adage.com/article/digital/app...clines/232741/

It says...

"Advertisers will now have to spend just $100,000 for Apple mobile campaigns running in iPhone and iPad apps, down from a previous $500,000 threshold and a significant reduction from the initial starting price of $1 million in 2010, when Steve Jobs unveiled Apple's first ad product."

and

"In addition, app developers will receive 70% of ad revenues from iAds running on their apps, vs. their previous 60% cut."


Well, if this is true, we will receive 70% instead of 60%. Good
02-15-2012, 10:16 AM
#2
Joined: Nov 2008
Location: Baltimore
Posts: 205
Interesting in the last 4 days my iAd fill rates about doubled
and earnings went from .20 a day to 1.50 - 2.00
in our one test app...

Thats a huge jump and Im guessing its connected somehow...
Maybe more companies upped their ad contracts etc. - shrug...
02-15-2012, 05:29 PM
#3
Joined: Nov 2009
Location: Wellington
Posts: 873
Quote:
Originally Posted by TheBunny View Post
Interesting in the last 4 days my iAd fill rates about doubled
and earnings went from .20 a day to 1.50 - 2.00
in our one test app...

Thats a huge jump and Im guessing its connected somehow...
Maybe more companies upped their ad contracts etc. - shrug...
Hmmm our fill rates and eCPMs are currently lower than what we have had in previous weeks.