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Facebook & Twitter sharing buttons in app, anyone?

02-27-2012, 01:40 PM
Joined: Jun 2011
Location: Brighton, UK
Posts: 192
Facebook & Twitter sharing buttons in app, anyone?

I've been thinking about that topic for a while and I'm not sure if integrating facebook & twitter sharing in apps, worth the time spent on integration...

Mostly apps uses that to "get the word out" while allowing users to share some text (scores & achievements) or images (mostly their creations in app) with their friends.

I have tried to track some top apps but even the most popular ones had very few shares on Facebook and almost none on the Twitter...

I'm sure there are specialty apps that might actually benefit from this (fx, photo manipulation) but I'm curious if that integration offers any benefit for games or kids apps...

So, any one tried this? Are your users actually used those shares?

I'd really appreciate any input...

Pixel Envision - Indie Game Development Studio

Twitter / Facebook / YouTube
02-28-2012, 11:38 AM
Joined: Mar 2011
Location: In a car
Posts: 324
I don't think posting on Facebook walls is a great idea.Everybody hates spam like that, what i think could be useful is making a like button for your facebook page in the app, maybe if you have consumables in your game you could reward the user for liking!

My Twitter:@Tudor

03-04-2012, 02:54 AM
Joined: Apr 2011
Location: Kyoto, Japan
Posts: 281
Hi there
I have done a couple of experiments with integrating Facebook and Twitter
I use ShareKit 2.0 but it was a bit of hassle to get working.
I first used it in my recent puzzle game BlixBlox
The lite version has the first 2 worlds free, and then you can get worlds 3 and 4 by sharing on twitter and facebook.
But I hid the buttons away a bit and I failed to do any initial marketing so very few people looked at anyway. So all in all it was a bit of a failure on my part.
But I will try again with my upcoming game ThingsJump.
Users will be rewarded for mentioning my game in the social networks with extra gems, which they can use to get new characters with new special abilities. I'll let you know how it goes.
There is a fine line between social marketing and spam, but if it is done respectfully and people get something out of it, then its fine.

Game source code for PC, Mac, Linux and iOS here.
03-04-2012, 05:11 AM
Joined: Nov 2008
Location: Budapest, Hungary
Posts: 123
Send a message via Skype™ to helioxfilm
We will implement that feature. We will give users more and more in-game currency, so we try to give an incentive to spread the word.
03-04-2012, 09:52 AM
Joined: Feb 2012
Posts: 5
ill really appreciate the post, thanks for the info

Become a fan of Dream Talk Recorder and win an iPod Shuffle mini
03-04-2012, 01:26 PM
May be I am an outlier here and I might be fighting headwinds but I think this trend of "incentivizing" users with free stuff as some suggest to tweet/like is once again developers shooting themselves in the foot. They might once again be setting up unreasonable user expectations, just like it happened with "incentives" that many developers have started to do for leaving a rating (whether this is against Apple policies on rating manipulation is a gray area). I even received an e-mail once that said something like "WTF, I left a rating for you and got nothing in the app. I am going to change it to 1*". (Note: There is nothing in the app to suggest they will get something for leaving a rating). For now, this is an exception than the rule but an example of how the user expectations change.

App users start to expect something for such things; the poorer the app, the higher the incentives provided leading to incentive inflation. People who naturally like the app will continue to do anyway but the incentivized endorsements dilute those from sheer volume. Apps that don't play the consumable good game suffer or are forced to introduce them just for bribing users because they cannot compete on ratings with competitors who are doing that. And when they cannot do that, they drop the price of the app assuming it is not already at $0.99.. and so it goes.

I realize that this is a lost cause because the developer community is suddenly not going to solve the prisoner's dilemma for the good of the community. Just ranting about the situation. :-)
03-04-2012, 10:14 PM
Joined: Apr 2011
Location: Kyoto, Japan
Posts: 281
You make a good point, but I don't see it that way.
If you provide something in-game for a tweet, I dont see it as a bribe or a nefarious incentive.
I see it as a simple trade: "I am a poor indie developer and have dont have the budget for a big ad campaign, so I will will give you something if you help me with marketing by using your social network to spread the word."
And with a free market philosphy, if a game is not very good and the rewards and not worth it, then people generally wont use it. So quality games with worthy awards will spread.
For example, in my new game, you collect gems with which you can unlock new characters. In addition, you can mention my game on twitter or facebook for a certain number of gems as a reward. But you dont need to. You can still unlock ALL content just by collecting gems in-game, but it will take you a bit longer.
Nobody loses and nobody is being exploited.

Game source code for PC, Mac, Linux and iOS here.
03-05-2012, 08:39 AM
Joined: Jan 2011
Location: England
Posts: 11,349
I dont click on any of these facebook/twitter type spam links, i mean my friends dont really care what iOS game i'm playing and dont want to hear about it on facebook or some silly message via twitter. If on facebook a 'friend' starts posting crap about how many cows hes got in Farmville i delete them !

If a games good i'll write a review on the app store and not just one line as i feel those small short reviews in the app store seem fake.

Even if i'm offered freebies for basically spamming my friends facebook/twitter accounts i'll refuse to do it and i'm not a fan of apps which try to do that.

I'm all for helping indie devs out (I always buy games instantly to help the dev rather than wait for price drops or for it to be free) but I'm not a fan of games which use facebook/twitter to advertise at all
03-05-2012, 12:45 PM
Joined: Feb 2012
Location: Brisbane, Australia.
Posts: 83
^I don't personally spam game links to friends either but I will definitely be using them in all of my future projects. As a developer you're not doing the user a disservice by providing the option. And there will be plenty of people who DO use the links to post high scores or whatever.

As long as features of the game don't rely on the user tweeting or writing a status about the game then you're mad not to grab that little bit of extra attention you could get. It doesn't waste any of the user's time to click the "Play Again" button instead of the twitter button.
03-05-2012, 01:02 PM
Joined: Feb 2012
Location: Paris, France
Posts: 148
We added SMS and email sharing functionnalities in our first build as they were simpler. I'll definitely look into enabling facebook connect and Twitter through future updates.

I make games.
Twitter: NicolasG_B