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Rekindling sales

03-03-2012, 02:22 PM
Joined: Jan 2012
Posts: 406
Rekindling sales

So what do you guys do when your app reaches that slump where the sales seem to go down to a quite low number and doesn't want to go back up? I put out an update which was approved yesterday and so I know it'll be in the new releases for a few days, but Friday wasn't exactly an amazing number of sales. I've put it back up to its original price so that I'm still making enough to pay the rent while I build the next game but I'd be interested to see if there have been any affordable marketing techniques you guys have pulled off to give an app its second wind?
03-03-2012, 06:30 PM
Joined: Sep 2011
Location: Melbourne, Australia
Posts: 119
Another press release through prmac for $19.95 will always give me some reexposure.
That's always been the most affordable method that's worked for me.
03-03-2012, 07:35 PM
Joined: Jun 2009
Location: Hollywood, CA
Posts: 1,869
in general, it is tough. Once you've had your initial burst of attention - if any - people will move onto whatever else is next. The unfortunate case with mobile gaming is that there is usually 1,000 attention-grabbing things to compete with at any given moment, and when your app is no longer "new and mysterious" then the general populace will really not care. This doesn't mean you can't do things to try ad remain relevant, but they can be costly and time consuming. If you see that you are somehow on the verge of having a "big break" for real, well then there is of course worth in cultivating that, otherwise it's good rule of thumb to spend time building something better and different in hopes of attracting more attention.

Look on appannie at the rank history of many things released lately, even those which started quite high on the charts. Without exception save for those who've lived atop the charts for years now, everything trends sharply downward in nearly the exact same patterns. You'd need some pretty fancy gimmick or unusual plan to fight against that-