★ TouchArcade needs your help. Click here to support us on Patreon.

Anybody used Triplepoint PR?

03-08-2012, 08:13 AM
#1
Joined: Nov 2011
Posts: 87
Anybody used Triplepoint PR?

Hi all,

Im thinking of using Triplepoint PR to promote my game, I have heard people say they are good but no one has said they have actually used them.

Thanks

Derp.
03-08-2012, 12:07 PM
#2
I would like to hear some real experiences too

03-08-2012, 01:24 PM
#3
Joined: Feb 1983
Location: Barcelona
Posts: 1,268,711
No idea about actual results and ROI but the people who work there are all cool guys.
03-08-2012, 04:12 PM
#4
Here's a link to an older article from GDC 2010 where David Whaley of Critical Thought took to the stage to talk about "The Secret to App Store Success" based on his experience with his games geoDefense and geoDefense Swarm. His budget was $15,000 and he provides an outline of some of the PR work done by Triplepoint and how it was key to his app's success.

http://www.tuaw.com/2010/03/11/gdc-2...store-success/

DP
03-08-2012, 05:20 PM
#5
Joined: Mar 2012
Posts: 7
I contacted them to represent my game, but they refused to take the project. I got the impression that they are fairly picky? I thought it would be easier to have a PR firm represent the game as I woud be paying them $$$, but that didn't seem to be the case.

Strangely, Chillingo wanted to publish the game so I went with them. I thought this was weird because here I was thinking that a publisher were more picky? This was around 1.5 years ago.
03-08-2012, 05:59 PM
#6
Joined: Nov 2011
Posts: 87
$15000?!

Thats five times my budget, damn!
03-08-2012, 06:44 PM
#7
Quote:
Originally Posted by derpderp View Post
$15000?!

Thats five times my budget, damn!
@derpderp, check out the user comments below in that GDC post. Two of the user comments pitched their PR companies as well that you might want to look into:

http://www.appency.com/

http://appular.com/

G'luck and share any findings if you can.

DP
03-08-2012, 07:55 PM
#8
Quote:
Originally Posted by David Phan View Post
@derpderp, check out the user comments below in that GDC post. Two of the user comments pitched their PR companies as well that you might want to look into:

http://www.appency.com/

http://appular.com/

G'luck and share any findings if you can.

DP
Those two look good
03-09-2012, 03:44 AM
#9
Joined: Feb 2011
Location: Isle of Wight, UK
Posts: 1,509
We are in discussion with them about launching our Great Little War Game sequel in a couple of months time.

So far they seem very professional and pumped about our game. But of course they've seen it so that's understandable, lol.

Obviously nothing to report about their effects yet as we haven't started, but just by the kinda things they've been saying, I think we'll get our money's worth.

Good PR representation isn't cheap, but if your game is any good is going to be way cheaper than letting a publisher take around half your gross earnings forever instead.
03-09-2012, 04:23 AM
#10
Joined: Feb 2009
Location: San Francisco, California
Posts: 5,305
I used to work on the PR agency side and $15k is pretty standard for a baseline program. If you're going this route, be savvy about who you work with. PR people are trained to be courteous so don't let that fool you. If you're a reporter or blogger, they'll be especially nice to you since they look at you as a means to an end.

Make sure they ask you the right questions and you receive honest feedback about your game. Part of that means being realistic with yourself. If your game isn't really that great, no amount of PR will help you.

If budget is an issue, consider hiring a freelancer who in most cases is much more affordable and I would argue much more effective. The reason is that PR agencies and their staff typically work on multiple accounts which means their time is spread out. Freelancers tend to be more focused and may give you better value.

Last edited by Big Albie; 03-09-2012 at 04:28 AM.