I founded Majaka in January and we released Ski Champion
in March. I issued 3 press releases :
I'm uncertain what direct impact Press Releases had on downloads (~170K free DL so far). However, I can definitely notice that they've helped us raise Majaka's profile as a new company. This is especially true locally (France) where our French PR were very decently circulated.
Here some advice I gathered over the years :
- Find "topics" to make news : game released, sales numbers, rant, etc.
- Read other PR to see how they are structured, but also be ready to write something out of the norm that will get attention.
- Work on your best copy, and ask nicely for a review on the Warrior Forums
- Circulate your PR through gamespress.com