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Marketing / PR: Has anyone used Appency? Appular? TriplePoint?

05-21-2012, 09:45 PM
#1
Joined: Apr 2012
Posts: 160
Marketing / PR: Has anyone used Appency? Appular? TriplePoint?

Hi all, in the process of developing my app, I've often heard from the wiser folks here at TA that I absolutely need to focus on marketing. Otherwise, it's like a tree falling in a forest that nobody hears.

I've heard good things about TriplePoint, mostly incidental offhand remarks about how good the staff are (I think the venerable Hodap himself mentioned them). Has anyone actually hired them to market and promote your app? What was your experience and would you go with them again with the benefit of hindsight?

How about Appency? And Appular? I've heard mixed reviews about Appency, but those came from comments 2-3 years old, so maybe they've had a chance to evolve a bit.

Appular also seems nice, but I'm wondering if anyone has found their premium pricing to be worth the cost in terms of the eventual increase in sales for your app.

Any input, whether you've used them or just heard of something they did to affect your impression of them, please share!

Thanks in advance,

Rainier
05-22-2012, 04:38 AM
#2
Joined: Feb 2012
Posts: 22
You need not look any further than AppVersal(dot)com. We are the best at what we do. And all our customers agree!

AppVersal is App Marketing that "Just Works"
http://appversal.com

05-22-2012, 07:37 AM
#3
Joined: Dec 2009
Location: Berlin, Germany
Posts: 1,674
Quote:
Originally Posted by AppVersal View Post
You need not look any further than AppVersal(dot)com. We are the best at what we do. And all our customers agree!
are you so good that you don't even have a proper imprint and need to hide who you are from potential clients? is being from india so bad if you do your job good (as you say but don't proove)

what apps did you help sell? talking about clients but having nothing to show off is a bit off.. not?
05-22-2012, 09:11 AM
#4
Joined: Mar 2011
Posts: 242
Quote:
Originally Posted by mr.Ugly View Post
are you so good that you don't even have a proper imprint and need to hide who you are from potential clients? is being from india so bad if you do your job good (as you say but don't proove)

what apps did you help sell? talking about clients but having nothing to show off is a bit off.. not?
Thats a bit harsh... wait a minute it's not too harsh at all! They guarantee some fake Twitter and Facebook followers and 3-5 reviews on probably their own no traffic sites. Jesus christ AppVersal.... dodgy!

Check out my upcoming game Juice Jumpers

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05-22-2012, 09:28 AM
#5
Joined: Feb 2012
Posts: 22
Quote:
Originally Posted by mr_wexer View Post
Thats a bit harsh... wait a minute it's not too harsh at all! They guarantee some fake Twitter and Facebook followers and 3-5 reviews on probably their own no traffic sites. Jesus christ AppVersal.... dodgy!
We deliver everything that we promise. The followers and likes are completely targeted. Only targeted followers will follow you back. We don't use the mass follow method or the no-password required method. We use your Twitter account and follow genuine people (developers) who follow you back. All about a community and building trusted relationships. We are here for the long run and are changing the way Apps are marketed effectively.

About the reviews, we have them published on top App review sites with whom we have partnered. Not small sites. It's all the marketing at which we are pretty good.

AppVersal is App Marketing that "Just Works"
http://appversal.com
05-22-2012, 09:32 AM
#6
Joined: Feb 2012
Posts: 22
Go try any of our competitors and you'll notice the difference. Customer satisfaction is our #1 priority at AppVersal. And we pride ourselves on the customer support that we provide.

AppVersal is App Marketing that "Just Works"
http://appversal.com
05-22-2012, 11:58 AM
#7
Joined: Mar 2011
Posts: 242
Quote:
Originally Posted by AppVersal View Post
Go try any of our competitors and you'll notice the difference. Customer satisfaction is our #1 priority at AppVersal. And we pride ourselves on the customer support that we provide.
OK but you still haven't given an example of a single customer you've had and who are these high profile partner sites? Just one game that we may know of? Please enlighten us and then we can start taking you seriously.

If I go to any of your competitors sites I can see straight away who they've partnered with and the titles they've done PR for. Your site is just a few hollow promises atm sry.

Also I just noticed that you're using the #IDRTG to generate most of the followers for your customers. Indie devs can access this themselves, this is not a service you should be charging for m8 sry.

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Last edited by mr_wexer; 05-22-2012 at 12:08 PM.
05-22-2012, 12:54 PM
#8
Joined: Mar 2012
Location: New York, NY
Posts: 22
Send a message via Skype™ to MelissaMarie
TriplePoint held a meet up a few months ago around the corner from us in NYC that was all about doing pr/marketing for your own games. They seem like a really solid company, really involved in the indie community and want to see it grow. I met some of them personally, and I think they are definitely worth it - however, I have absolutely no idea what their pricing is, so they may not be within reach for smaller budgets.

If I can ask, what's your marketing budget like? If it's less than $5k I'd be interested to see if an agency takes you on. Also, what are your expectations for them, to raise sales? Brand awareness? Combo of both?

At my company I've been doing the pr and marketing solo, with limited resources. So far I've found that the most valuable tool for a company is to have a voice, someone talking to the community - if you're low on budget and can do that internally, maybe that's the right route for you. If no one on your team wants to/cares to talk to people, it's worth hiring an outside person or agency.

It definitely helps to get someone with connections to major gaming site editors, but in my experience, all the connections in the world can't guarantee placement if the editors don't like the game.

I don't have experience with those other companies you listed, but I'd be ware of these things:

- PLEASE don't waste money on follow-for-follow campaigns. If someone tweets for you, who understands your goals and can post neat content that isn't just scheduling out advertisements, that's worthwhile. If they're just going to follow other people scrambling for coverage, that's not worth much. If you want to raise your twitter numbers, you can buy followers, but they will never retweet or reply to you or help you in any way, except to fool silly people.

-BEWARE the line that you'll get published on "top app review sites." Many of these sites often just republish press releases, or are paid for reviews. If you want to go that route, I can tell you how to do it free of charge, but it's never raised our download numbers.
05-22-2012, 10:14 PM
#9
Joined: May 2012
Posts: 3
You may want to rewrite your website copy. Not sure which one trumps what

Under FAQ
What is your money back policy?
If you believe that any of the services provided by us did not meet your expectations, we will refund your ENTIRE money back. No questions asked.


Under Refund Policy
Refunds will not be provided to users on the basis of satisfaction.
05-23-2012, 06:05 AM
#10
Joined: Mar 2011
Posts: 242
Quote:
Originally Posted by MelissaMarie View Post
- however, I have absolutely no idea what their pricing is, so they may not be within reach for smaller budgets.

If I can ask, what's your marketing budget like? If it's less than $5k I'd be interested to see if an agency takes you on. Also, what are your expectations for them, to raise sales? Brand awareness? Combo of both?
- I've a little experience with TriplepointPR and Appular and can give a really ballpark idea of cost. For a 6-7 week PR blitz around launch which includes lots of extras it starts around 8,000$ and can go up to 10,000$.

- For longer term relationships of around 3 months and a few different campaigns it's around $15,000. So the longer you want to work with them the cheaper it'll work out per month.

- These companies only work with apps they think they can help sell and they won't touch an app that doesn't hit their quality bar. Their all good folks I've worked with and won't take your money if they don't feel they can help. Maintaining relationships with the media with high quality products is key for them, unlike PRMac which is a bit more scatter gun.

Hope this helps.

Check out my upcoming game Juice Jumpers

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