I know we all want that GC but I am gonna give my TRUE impressions even if it's not necessarily a good one:
I know the IAP is a lucrative one, and by seeing that "coupon" button looks like another freemium title is upon us.
Fruit ninja was and still is a VERY big success, one of the reason for that is because it's so simple even a cat can play. I saw on the movie you posted that there are ways to improve the power of the slash and the chance for critical hits, this isn't a good idea. Fruit ninja was fun because by playing enough you can get better and your slash stayed the SAME power. Changing this modal is wrong.
You are making the players, if I understand correctly, grinding enough gametime or just buying their way to the more powerful attacks so they can beat the tougher monsters and bosses quicker and die slower? This reminds of that awful title by Gameloft: Urban Crime ( A GTA BAD KIRF) http://appshopper.com/games/urban-crime
Which like this title have you right from the start been able to do some basic attacks, on UC it's just some crappy cars, and the more you play the more better cars are unlocked, like this "weapon" system here, and looks like the weapons/cars on both games are pretty expensive.
I will not end this with a grim feeling:
The story looks funny and nice. The boss fights seem pretty original, and buying more health IS OKAY on my book. If it's in fact free I will have a go at it and then give my true impressions, but the "Weapon" system must change if you want to challenge the BIG GUNS, you can keep some sort of IAP but the way that trailer depicted is not the best way I would imagine. Although I didn't see levels on it, so if it is going by a FAIR level system (Glu I am looking straight at you!) I guess it's pretty okay as well
A hybrid of Plants vs Zombies and Fruit Ninja with a compelling story,upgrade system and cheesy graphics is a sure shot winning formula
Can't wait for the game to hit the appstore
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The game looks funny and easy to play. For some people this could be enough.
For other people, the zombies+pirates is a total "must play".
But to me... well, I was caught by the dancing Pirate Zombie! I'll play it mainly because of him!!!!!