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#INDIEpendenceDay give-aways

06-29-2012, 10:10 AM
#1
Joined: Nov 2010
Location: UK
Posts: 403
#INDIEpendenceDay give-aways

I'm making my game Lead Wars FREE for the first time on 4th July, and was hoping fellow indie devs could follow suit and share a Twitter hashtag, #INDIEpendenceDay.

Then we can easily find and retweet each others' links to other free indie games. And maybe hopefully various game sites and bloggers can use it to see who's got a freebie promotion on for this holiday.

Because it's a day all about American FREEdom (from rule by those pesky Brits such as myself!), I think it's most suitable for this to be used for free give-aways, not for a regular sale.

There will of course be loads of sales on for 4th July, and I of course can't stop anyone using the hashtag for a normal sale but hopefully this combined effort will help us zero-marketing-budget indies can get a look in during this time

I've scheduled in the price change in iTC to go free on the 4th, but I suppose you can go free when and for how long you like (I'll probably leave it for a few days).

Apps: Lead Wars (TA Thread) | Super Grav (TA Thread)
DemonStudios Ltd | Indie Game Dev
www.demonstudios.com
Follow: Facebook | Twitter
07-02-2012, 04:39 AM
#2
Joined: Dec 2009
Posts: 130
Sounds cool

Sounds cool We're going to set Pig Rush free too. Let freedom "Reign"

07-02-2012, 05:20 AM
#3
Joined: Sep 2010
Location: Morestel, France
Posts: 572
I would set it up free on the 3rd... so just you're sure it will be actually free on the 4th. Also, I recommand to make it free for 5 days minimum.

http://forums.toucharcade.com/showthread.php?t=113355

Shame you don't have other iOS game you could advertise for in your game.

I had a sale in october (time of the previous thread, with 400k downloads on JBJ and JBJ HD). Last february, I had one just for JBJ, I had 600k downloads. I'm gonna do another one soon (every 6 months) and hopefully, numbers will be good too. During sales, my incomes increase because of my other games being exposed a lot. And after the sale, it does go higher and stay there for few weeks. This is a very cheap marketing channel (doesn't cost me anything). It does work for JBJ very effectively, but I can't say the same for my other games. I think JBJ was successfull enought to get pick up by website looking for free games (as they talk about it).

I wish you good luck with Lead Wars.

JC

Last edited by Ovogame; 07-05-2012 at 07:08 AM.
07-02-2012, 11:09 AM
#4
Joined: Nov 2010
Location: UK
Posts: 403
Excellent ReignDesign - followed and will retweet your promotion on the day.

Cheers Ovogame - your experience on that thread really helps. Will leave it for at least five days, maybe let it run on into the following week if downloads stay high.

All too true about me not having any other apps to benefit from it (although I intend to fix that soon!). Wouldn't really be the idea anyway, or even so much about the short-term boost of paid sales immediately afterwards - more about just getting a larger community of people playing the online multiplayer to get the regular average download rate up a bit higher.

Don't quite know why I never tried a free promotion before, maybe I'm just too old-skool believing in the premium business model, fighting against the tide where all gaming is inevitably becoming free-to-play. That, and being worried it might damage the current 4.5 star-rating average, hopefully not by too much if it does.

Apps: Lead Wars (TA Thread) | Super Grav (TA Thread)
DemonStudios Ltd | Indie Game Dev
www.demonstudios.com
Follow: Facebook | Twitter
07-02-2012, 03:11 PM
#5
Looks like my timing is perfect! I just signed up for the forums on the recommendation of another developer, and have already set up my app EdgeMates - US Capitals to be free on the 4th. So I'd be happy to throw the hashtag up with the promo. Although my series has been out for over a year, this is my first giveaway. Without hijacking the thread,
can someone point me to other tips regarding giveaways? Who to tell?

TIA,
Bob

http://edgemates.com
07-02-2012, 03:17 PM
#6
Joined: Dec 2008
Location: California, USA
Posts: 2,143
Quote:
Originally Posted by DemonJim View Post

Because it's a day all about American FREEdom (from rule by those pesky Brits such as myself!), I think it's most suitable for this to be used for free give-aways, not for a regular sale.
I think this is some kind of ploy by you Brits to undermine the USA - somehow, someway. I don't know how yet, but I'm onto you!

Haha, love Lead Wars! Used to play that in junior high, about 30 years ago. We had a football one we called "slash football".
07-02-2012, 04:09 PM
#7
Joined: Nov 2010
Location: UK
Posts: 403
Cheers schplurg, Lead Wars does seem to be a game that people over a certain age appreciate, as all we had for sneaky classroom gaming in the 80s was our imagination and pencil and paper - apart from the lucky ones who had a Nintendo Game & Watch (couldn't stop the loud beeping on those though!). A sports theme would work brilliantly - great idea.

Nice one bobd - and no worries, people can hijack away with their ideas. All I've done to promote it apart from this thread and post on FB and Tweet is I've got a prmac press release ready to go on Wednesday. They really do seem to work well, and well worth the $20 for a full release. So any other ideas are most welcome.

I know from having the occasional normal sale that a lot of bots pick up the price drop, and it shows up in AppShopper etc. so hopefully by dropping to free for the first time will help our apps stand out even more.

Apps: Lead Wars (TA Thread) | Super Grav (TA Thread)
DemonStudios Ltd | Indie Game Dev
www.demonstudios.com
Follow: Facebook | Twitter
07-02-2012, 06:05 PM
#8
Quote:
Originally Posted by DemonJim View Post
...All I've done to promote it apart from this thread and post on FB and Tweet is I've got a prmac press release ready to go on Wednesday. They really do seem to work well, and well worth the $20 for a full release. So any other ideas are most welcome.

I know from having the occasional normal sale that a lot of bots pick up the price drop, and it shows up in AppShopper etc. so hopefully by dropping to free for the first time will help our apps stand out even more.
Thanks for the thoughts, DemonJim.

Interesting--I have a prmac account and have used them in the past. I think I may even have a credit or two left. But for some reason, I couldn't quite justify using a credit for the release. Now it's too late, but I guess I'll have to think about it for the next giveaway.

Now to see if my sig is enough to get me in trouble here! ;-)

------------------
Check out EdgeMates for a fun, addictive way to learn languages and geography!
07-03-2012, 08:38 AM
#9
Joined: Dec 2008
Location: NYC, NY
Posts: 19
Thanks DemonJim for the idea and organizing the event.

Desktop Army is FREE starting now. Grab it now!

It may take a couple of hours for the prices to propagate to every server so keep checking if it doesn't show up as free yet.

Last edited by Try This; 07-03-2012 at 12:38 PM.
07-03-2012, 11:26 AM
#10
Joined: Nov 2010
Location: UK
Posts: 403
Press release has just gone live so have just made Lead Wars free globally (as Try This says above, if it's not showing as free give it a few minutes).

Apps: Lead Wars (TA Thread) | Super Grav (TA Thread)
DemonStudios Ltd | Indie Game Dev
www.demonstudios.com
Follow: Facebook | Twitter