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Question about advertising.

07-25-2012, 04:23 PM
#1
Joined: Jul 2012
Posts: 3
Question about advertising.

Hello, i would like to know if there's a way for us to advertise our (currently under development) game on the site, if so, what's the cost? i can't seem to find a link or private contact with the information.
thanks.
07-25-2012, 07:55 PM
#2
Joined: Jan 2011
Location: UK
Posts: 195
Info is on the main website: http://toucharcade.com/about/

the one you want is ads@toucharcade.com
shoot them an email and that should get the ball rolling

07-26-2012, 12:09 AM
#3
Joined: Jun 2012
Location: Noosa, Australia
Posts: 33
Are you really sure that you want to spend money on advertising? I've found it very difficult to recoup your investment and there are more cost-effective ways of raising product awareness.

Unless you're using investors money, of course, in which case spend away!

Jason Stark
Disparity Games
07-26-2012, 09:20 AM
#4
Joined: Jul 2012
Posts: 3
thanks nvx

Quote:
Originally Posted by Jason Stark View Post
Are you really sure that you want to spend money on advertising? I've found it very difficult to recoup your investment and there are more cost-effective ways of raising product awareness.

Unless you're using investors money, of course, in which case spend away!
yeah, we've got an investor. still we'd like to minimize costs, so what ways would you suggest to raise product awareness more cost-effectively?
07-26-2012, 09:25 PM
#5
Joined: Jun 2012
Location: Noosa, Australia
Posts: 33
Quote:
Originally Posted by ArchCarrier View Post
thanks nvx



yeah, we've got an investor. still we'd like to minimize costs, so what ways would you suggest to raise product awareness more cost-effectively?
I've personally found it's all about community building. Start small and go bigger from there. Is there a game dev community in your city / state? Engage with them, get them 100% on side and go out from there.

Post about your game. Ask questions about design, run polls, run competitions. Giving away a few free iPhones is actually pretty cheap marketing and will probably draw a lot more notice than the equivalent worth of advertising. Be entertaining. Give people a reason to listen to you.

As an example we released our game on the same day as "Knights of the Round Cable". We had $0 for marketing, whereas Chillingo bought massive site takeovers for pretty much every major review site. Knights of the Round has outsold us world wide - EXCEPT for Australia where our support base and group of fans currently see us 100 places above Knights in the local charts.

Fans beat ads any day. And you can't make fans with advertising.

Jason Stark
Disparity Games
07-27-2012, 10:35 AM
#6
Joined: Jul 2012
Posts: 3
thanks Jason, we're actually doing that sort of stuff, local gaming communities specially on facebook, the thing is that we're based in Venezuela and the local market isn't as big as we would like, and most venezuelans would rather die than pay for apps!, still it's CHALLENGE ACCEPTED, hah!, but thanks for the insight and we will consider everything you have said. we're making a marketing budget and we need to know the cost of it in order to make decisions.
07-28-2012, 02:33 AM
#7
Joined: Jul 2012
Posts: 59
Quote:
Originally Posted by ArchCarrier View Post
still it's CHALLENGE ACCEPTED, hah!,
Haha when I read this I thought of the name of this game
http://www.gamespress.com/release.asp?c=%7C%051k7