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iPhone: Scrabble...

11-25-2008, 02:49 PM
#1
Joined: Sep 2008
Location: Kent, England
Posts: 202
Scrabble...

EA may be reducing the price of Scrabble to boost sales, but how about making it available in a few more countries (like the UK???) as a marketing strategy?!
11-25-2008, 03:31 PM
#2
Joined: Sep 2008
Location: Washington, DC
Posts: 1,151
They actually can't do that, as much as they'd love to. The rights to Scrabble are owned by Hasbro in North America, and by Mattel elsewhere. I'm guessing that Hasbro signed a licensing deal with EA allowing EA to produce Scrabble in North America, but Mattel did not.

So basically, it's up to Mattel to get their act together.
11-25-2008, 03:40 PM
#3
Joined: Sep 2008
Location: Kent, England
Posts: 202
Thank you for the explanation nattylux. At least now I know there's a good reason I can stop feeling so resentful!