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  #11  
Old 09-24-2012, 06:43 PM
blot-blaqksheep blot-blaqksheep is offline
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Let me rephrase about ads. 1 advertiser will pay off if sales and click through ratios maintain the trend they are on track for now. The other 2 ads will maybe break even. Maybe!

I feel that we have a strong image for Deadstorm and the ad uses that so I think that plus it being vague and mysterious helps people at least click on it. Hopefully the game then sells itself.

I am comparing how many sales we have achieved vs number of Game Center Leaderboard accounts. It is over 3 to 1. Meaning that every single person who gets our game on their iPhone and iPod touch either then shares their device and let's two other peoe play the game after they first log in with their unique Game Center account. Now that may account for a couple people, I am not sold that everyone does this. That is a little far fetched but is what Apple is claiming. I have not used Game Center until we made our game and i definitely don't go sharing my iPhone with people or even family and have them play under their own Game Center account.

Seems fishy but I don't have all the facts.
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  #12  
Old 09-24-2012, 07:41 PM
oily_chi oily_chi is offline
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@bloq-blaqksheep: keep the info coming really curious about the site that's paying off for you.
Loved your marketing efforts, sounds like you all are on the right track.
Good luck!
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  #13  
Old 09-25-2012, 08:16 AM
alanappromoter alanappromoter is offline
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I believe it really depends on the type of app you're looking to promote as to how well certain campaigns work.

A good combo approach to getting some exposure is doing a promo code give-away via the media. It's good for reviewers and their publications if they've got something to give their readers so both you and the publication benefit

Getting your press release distributed well is pretty essential and can tie in with the above as well...
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  #14  
Old 09-26-2012, 10:12 PM
blot-blaqksheep blot-blaqksheep is offline
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Not sure how beneficial these press releases are. I had an SEO business that I dabbled in a couple years ago and that just seemed like a way to quickly build up your link backs and also as a way for companies to sell you publications of press releases to sites that could care less about anything other than money.

Can anyone share what media outlets worked for them? Who does articles on mobile games and apps easily without having us need to jump through too many hoops?
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  #15  
Old 09-26-2012, 10:49 PM
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Rainier Rainier is offline
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Quote:
Originally Posted by blot-blaqksheep View Post
Not sure how beneficial these press releases are. I had an SEO business that I dabbled in a couple years ago and that just seemed like a way to quickly build up your link backs and also as a way for companies to sell you publications of press releases to sites that could care less about anything other than money.

Can anyone share what media outlets worked for them? Who does articles on mobile games and apps easily without having us need to jump through too many hoops?
I had press releases sent out through prmac, gamespress, and mobileprwire. Most of the responses I got were automated that asked for payments for reviews, some were "I'll get back to you" and a few genuine ones were real gems, with real people on the other side that took a real interest in our game. Sending out a press release gave me about a handful of contacts (about 5) that said they would like a promo code once the game gets approved, and one of those even welcomed an interview.

So of the 100 or so sites it got sent to, it resulted in 5 promising leads, 2 of which showed high interest. That's probably how it works out in the real world too in terms of conversion rates.
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  #16  
Old 09-26-2012, 10:57 PM
obscenemedia.com obscenemedia.com is offline
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Has anyone used PRWeb.com? I've written press releases before but not for anything important to me. I don't know if I could do my PR justice and thought about using them to write mine.
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  #17  
Old 09-27-2012, 07:13 AM
blot-blaqksheep blot-blaqksheep is offline
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PRWeb.com I believe was one of those people who was in that whole Press Release pay for it to get published by many boat... Give it a try and let us know how it goes if they have something for free.

I hear you about the PR stuff getting only a couple leads out of it. Better than none but still....
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  #18  
Old 09-27-2012, 07:23 AM
blot-blaqksheep blot-blaqksheep is offline
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BTW. I just wanted to fill you guys in on something I found out early on. There is a way for you to recoup SOME of of Apple's 30% fee.

If you sign up with LinkShare then you can get an Apple iTunes, App and iBooks, etc affiliate program. They give you 5% back on all sales and I believe they put a 3 day cookie on the device where you get 5% of all purchases.

They have a link builder tool where you can find your app, it generates a link and then you can work it when advertising your game online...

It definitely helps. You don't make a fortune but it does recoup some cost for us game devs where every penny we make matters. Hope this helps.
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  #19  
Old 09-27-2012, 11:40 PM
TapGenMan TapGenMan is offline
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Quote:
Originally Posted by windrider07 View Post
If it involves getting free stuff, it will get anybody's attention. The thing bout free gadgets is that everyone knows if you are offered a survey, it's crap but if it's on facebook and the person doing the contest has an official website and has rules and stuff then hey it won't hurt to participate. Things that don't require to answer questions or make you put a lot of effort into it. As for giving away concept art and info about a game, it depends on the game. If Rovio did a contest to promote a new game using concept art, I wouldn't be interested....concept art bores me. Cool contests + free stuff = will get most people's attention.
If you are looking for free to enter contests to win gift cards or plain cash (via paypal), they are offered in [URL="http://www.tapgen.com/products/freeappwin-for-ios-new/"]FreeAppWin[/URL]

For promotion of apps on the other hand there is a new booking system in FreeAppWin for devs to try that allows you to have your app sponsor a contest [URL="http://www.tapgen.com/developers/"]here[/URL]

Last edited by TapGenMan; 09-27-2012 at 11:46 PM.. Reason: promotion option
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  #20  
Old 09-28-2012, 12:30 AM
windrider07 windrider07 is offline
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The problem with PR agencies such as PRWeb is that PRWeb is a general PR distribution service. It doesn't target any specific topic. Most iOS review sites will post up relevant iOS news from PR agencies that cater towards iOS games. This is why I recommend using appromoter or PRMac, mostly the latter one. Use a PR agency that caters and specializes in your niche. Maximize your resources in a way that best benefits your products.
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