★ TouchArcade needs your help. Click here to support us on Patreon.

App discoverability in iOS and OSX app stores?

01-15-2016, 06:48 PM
Joined: Jan 2016
Posts: 1
App discoverability in iOS and OSX app stores?

(Hi, I am new here. I couldn't find any introduction thread so I guess I will just post my question...)

How does discoveravility works in iOS and OSX app stores?
By discoverability I mean people finding your app from within the app stores. With no paid ads or referrals of some sort.
When you release an app it goes to the "New apps" for a week or so and then you get an initial spike. But what afterwards?
How do users find your game/app?
I have more success with my games on the Apple store, it seems Google have changed their algorithm to make it really bad for the vast majority of their developers and only the top or those who pay for ads get discovered in Google Play.
So I think Google Play is a lost cause for most developers...

How does a user actually finds your app on the App store? Assuming it's not featured... do people just search really weird things?
01-18-2016, 09:22 AM
There is none.
If you don't get featured, and if you don't rank well in specific, highly trafficed keywords then you're relying on word of mouth or paid advertising to bring people to a game (not a great place to be).

Occasionally someone might accidentally discover your game, but the onus is on you to draw the crowd outside the app stores.

Looking for a writer? PM me

Game Designer of:
Family Feud Matches Gaming with a side of Matchmaking!
Family Feud 2 My First Huge Apple Feature!
And more!