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Is launching on sale a good move?

10-14-2012, 08:17 AM
#1
Joined: Jun 2012
Location: Devon, UK
Posts: 121
Is launching on sale a good move?

Hey all. I've been running a 50% price reduction this weekend on an old app. But the effect on sales has been the same - half as many :/ The sale is for http://itunes.apple.com/gb/app/bubblesand/id418478187?mt=8

Is that likely to happen with a new app? I remember the launch period being the only real time when any downloads would happen. But it's not clear if those numbers would have been the same if launched at regular price.

Anyone know which method tends to do better than the other?

Web: www.zenout.co.uk
Follow: @zenoutJez
Developer: BubbleSand Tetroms (Attic Eyes...Soon!)
AppStore search string: "Jez Hammond"
10-14-2012, 10:36 AM
#2
Joined: Feb 2011
Location: Isle of Wight, UK
Posts: 1,509
It's not a good move, no. You said it yourself, it's when most of the downloads happen.

Games are already ridiculously cheap, so the idea of a sale is solely about boosting visibility and maybe capturing some those afflicted with the "$0.99 or bust" mentality.

You can do that just as well after you've been out a while, and not miss charging the proper price when you're getting some "free" visibility at launch.
10-14-2012, 12:33 PM
#3
Joined: Jun 2012
Location: Devon, UK
Posts: 121
Thanks for reply. Indeed it does seem like a bad idea to launch on sale. I do see it happen though, sometimes apparently successfully (Super Hexagon).

It's tricky competing price-wise against 99c games like Angry Pigs

Web: www.zenout.co.uk
Follow: @zenoutJez
Developer: BubbleSand Tetroms (Attic Eyes...Soon!)
AppStore search string: "Jez Hammond"