Blogging: What's the Benefit?
Hey all,
All those marketing tips/guides I run across mention blogging, but I'm trying to figure out how to do it and do it well. It takes a lot more time to do then posting stuff on Facebook and Twitter, and I generally see between zero and something slightly greater than zero feedback. Because of this, I've been neglecting my poor blog, although something nagging in my mind says I should update it, but I'm not sure why, really...
So, some questions:
What do you post about? I've seen it done in a very PR-ish way, with just some basic blurbs like "Our game is released! Buy it today!" "Our game was reviewed! Buy it today!" "Our game was updated! Buy it today!" etc. I've also seen it done with some more in-depth behind-the-scenes content, showing little bits of concept art, talking about roadblocks, doing postmortems, etc, things that seem slightly more geared towards people interested in development. What kind of content do you put in your blog? Who is the intended audience?
How often do you / should you post something?
What makes it worthwhile? How do you know if it's helping?
Any other crazy-amazing tips to make your blog crazy-amazing?
All those marketing tips/guides I run across mention blogging, but I'm trying to figure out how to do it and do it well. It takes a lot more time to do then posting stuff on Facebook and Twitter, and I generally see between zero and something slightly greater than zero feedback. Because of this, I've been neglecting my poor blog, although something nagging in my mind says I should update it, but I'm not sure why, really...
So, some questions:
What do you post about? I've seen it done in a very PR-ish way, with just some basic blurbs like "Our game is released! Buy it today!" "Our game was reviewed! Buy it today!" "Our game was updated! Buy it today!" etc. I've also seen it done with some more in-depth behind-the-scenes content, showing little bits of concept art, talking about roadblocks, doing postmortems, etc, things that seem slightly more geared towards people interested in development. What kind of content do you put in your blog? Who is the intended audience?
How often do you / should you post something?
What makes it worthwhile? How do you know if it's helping?
Any other crazy-amazing tips to make your blog crazy-amazing?