★ TouchArcade needs your help. Click here to support us on Patreon.

Registering an iPhone app name

06-27-2009, 07:36 AM
#1
Junior Member [Original Poster]
Joined: Jun 2009
Posts: 18
Registering an iPhone app name

I'm not 100% sure on this, so I thought I'd ask the experts

If I started developing a game, and came up with a name - say "CoolestGameEver" - at what stage can I assume that the name is going to be "locked".

ie if you got a graphic designer to do cool icons / title screens etc for release, and then you found out that some-one else was using the same name for another WIP app ( assuming of course that the name didn't exist already as a released app on the App Store ).

Is the name locked when you get your 123123132.companyname.coolestgameever development ID for the game?

Mal
06-27-2009, 09:12 AM
#2
It's locked when you submit the app for approval.

Didev Studios || Twitter || YouTube || Facebook
Releases
GeoSnake || Bugz || Review Scraper (Open Source)

06-27-2009, 09:36 AM
#3
Joined: Sep 2008
Location: Washington, DC
Posts: 1,151
You can actually submit a new app without submitting the binary for it. That's the equivalent of reserving your app name. Then when you submit the binary, the approval process starts.

I would do this before you do any marketing for your upcoming app, to make sure the name doesn't get pulled out from under you.
06-27-2009, 10:12 AM
#4
Junior Member [Original Poster]
Joined: Jun 2009
Posts: 18
Thanks for the info - I thought that was the case, but wasn't 100% sure.
I wonder what happens if someone holds a name with a few images and no binary ( ie someone wanting to beat the system, or sit on a name ) - do they have to submit a binary within a certain period of time before the name goes back into the pot?
06-27-2009, 10:25 AM
#5
Joined: Jan 2009
Location: App Tech Studios, USA
Posts: 1,363
Quote:
Originally Posted by Mal View Post
Thanks for the info - I thought that was the case, but wasn't 100% sure.
I wonder what happens if someone holds a name with a few images and no binary ( ie someone wanting to beat the system, or sit on a name ) - do they have to submit a binary within a certain period of time before the name goes back into the pot?
As far as I know it stays reserved indefinitely, but I have never done an experiment to find out.
06-27-2009, 02:05 PM
#6
Joined: Oct 2008
Location: Toronto Canada
Posts: 863
Name squatters suck. I blogged about this recently: Check your app name, and be prepared to change it.

SHREDD GO FAST! FREE!
Nozoku Rush Kick Math's Ass!
Critter Panic Break yer brain! FREE!
Silverfish & Silverfish MAX Hardcore arcade insanity!
Nozoku A casual game of math & logic.
More: cbox.me Twitter YouTube
06-27-2009, 02:32 PM
#7
Assuming you're serious about your game (and if you're writing a game you should be serious about it), trademarking the name will give you a strong degree of protection.

It's up to you to protect the trademark of course, but if somebody else infringes it by calling their app by that name you can ask them to change it and ask Apple to remove the app.
06-27-2009, 03:12 PM
#8
Otherwise, registering for trademark would be similar. It will protect you in court.

Nexx Studio - Indie Game Publisher - Blog | Facebook | Twitter
Dulp - Zig Zag Boom - Sidechain - Warship Solitaire - Bloom Box - Pig Shot - Glow Puzzle - The Idiot Test 3 - and more awesome games!