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New icon sends app from #400 to #4 Overall

02-10-2013, 07:11 AM
#11
Joined: Feb 2011
Location: Isle of Wight, UK
Posts: 1,500
Quote:
Originally Posted by Tony@N3VGames View Post
This may well be true (and according to the stats, most likely is true), BUT, how do you know that before you have tried something else?
Focus group. Usually our parents in our case - anyone who doesn't know anything about anything techie.
02-10-2013, 03:33 PM
#12
Whoa that's awesome!
Thanks for sharing and will keep in mind for the future!

02-10-2013, 05:02 PM
#13
Quote:
Originally Posted by Tony@N3VGames View Post
This may well be true (and according to the stats, most likely is true), BUT, how do you know that before you have tried something else?

No-one was saying "well the app is really great but the icon really sucks" etc.

And an update on the rankings after 3 days of our 99c sale:
- Switzerland # 2 Overall App
- South korea # 2 Overall App
- Germany #3 Overall app
- UK #3 Overall app

Only real issue now is USA = #9 Sim but still #100-ish Overall. Still puts USA as 3rd best market and 10X what it was doing two weeks ago.
I would probably think the sale had more to do with it then the icon though... not saying changing the icon didn't help, just saying dropping the price is a pretty huge factor, one that you can't separate from the game's current success... so its a little misleading to be able to tell what - if any - effect the icon change actually had just by itself.

In any case, congrats
02-10-2013, 10:54 PM
#14
Actually it is pretty easy to figure out the contribution of each since the sale came after the initial surge in sales. The article was written the day before the sale started, and so we had triple the sales already.

That said, the sale then took us from rank #200 UK to rank #3 this time around. When we last did a sale (with the old icon) we went from Rank #237 to #132.

It would appear to be a combination of icon, sale and "the other magic ingredient that gets people to press the buy button" - we're not complaining that's for sure.
02-12-2013, 11:06 PM
#15
Joined: Feb 2013
Location: Lafayette, CO
Posts: 47
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Thanks for Sharing!

This is really fantastic information! With so many options people have in the app stores, I can see how the icon must tell the game's story in a glance.

Congratulations and thanks for sharing!

Squink Games
Fun, educational entertainment for kids!
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02-14-2013, 07:31 AM
#16
Nice job!

However, I would like to see what had been the impression simply because of the icon. The download rate only counts people who download the game, not those, who are checking what's behind the icon.
02-15-2013, 04:01 AM
#17
Congrats. The new icon looks great, I always believed that your icon has to represent your game, the more "game" you can squeeze in there, the better. The price drop probably helped as well.
02-15-2013, 11:39 AM
#18
I must admit that, from the thread title, I was skeptical about the icon making that much of a difference but looking at the two, I suspect that if I was searching for a train game my eyes would have simply skipped over the original. I'd have thought it was some online timetable app that had come up by mistake in the search. Not that it's a bad icon or that the new one is a better design. Sometimes you just need the icon to say what the app does.

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02-17-2013, 05:48 AM
#19
Congrats!

Wow and just from a change of icon? Amazing!
02-17-2013, 09:10 AM
#20
Really like the new icon. Huge upgrade!