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My App Release: What am I doing wrong?

03-14-2013, 05:04 PM
My App Release: What am I doing wrong?

Hi All,

I am very close to releasing my app and wanted try and get it right. With that in mind I am asking veterans and noobs alike to tell me.. what I am doing wrong?

My release plan is...
- be free(ish) and get picked up by free app aggregators ( massive install numbers )
- nice look and feel ( encourages people to talk about the game, write about it, keep playing it and eventually play through the free content and then maybe spend money? )
- appannie ( respond to trends in usage in different countries? )
- nice video trailer ( creates a nice feel, people think to themselves i want to have this game )
- add more visual candy( particle effects etcs , attracts peoples eyes? people will want to write about? )
- release on a Wednesday that there is football(soccer) on the TV ( football will be on peoples minds and they will be more receptive or the game will be more news worthy? )

The game is a football(soccer) puzzle game. You get small snippets of matches and you move players around until you create a route to the goal.
The game uses an in game currency to unlock level packs and to allow you to skip levels. One level pack( 48 levels ) is free with another 15 level packs are available to buy. If you buy one level pack at a time it will cost you the equivalent of .69p for each. If you buy a couple level packs or all of them, you get a big discount.

Here is my game so far...

Youtube link | Pop Up

this is the actual game screen...

03-14-2013, 06:00 PM
Joined: Oct 2011
Location: Melbourne
Posts: 55
So there is a chance you're doing nothing wrong?


My iOS games: JiggleSaw
My Blog: JiggleSaw development

03-14-2013, 07:33 PM
Joined: Oct 2012
Posts: 744
looks good, I would say there is a slight risk that people in the usa may assume its american football and not "soccer". maybe worth stating that in the app description.
03-15-2013, 04:50 AM
@MHille Nothing wrong...yet

@ThreeCubes I will put the word "soccer" in my app description. my target markets are England, Italy, Portugal plus South America. I have chosen a name that they will be familiar with. I am not sure how many potential sales there would be in the US. Soccer is like the 5th or 6th most popular sport.

@LinQsta hey thanks, I also played football manager by Kevin thoms. It's a classic!!
Shop front? I think I have found something I am NOT doing as oppose to doing wrong!!

Here is my icon http://tfpb.tumblr.com/image/45116774761

I was going to just take 5 screenshots of the game and use those but I am not so sure now. Might be a good idea to hire an artist. I was planning to spend my money on a really nice video instead.

Here is my closest competitor. They have actually employed an artist and the screenshots do look really good.
I don't like their icon though it is very noisy.


Last edited by TheFootballPlaybook; 03-15-2013 at 05:11 AM.
03-15-2013, 05:12 AM
To be honest, I think the gameplay screenshot looks a bit unpolished.
One thing that should be relatively easy to fix are the black fringes at the edge of your alpha blended sprites (the font, buttons, and yellow players).

Other things you could try, without spending money on an artist:
  • I'm not a big fan of the lines you're drawing. They remind me of 90s CAD apps. If you can get something antialiased going, maybe with varying width or a separate fill/outline color, that might look a lot nicer.
  • I'd consider adding faint shadows to players, and possibly give the field a hint of an overlayed texture (could be grass, but could also be other stuff, like felt or paper)... Both of these might make the image look a bit more exciting, without necessarily taking away from the minimalist style you seem to be going for.
I'm not saying, these are your best options, just some ideas you could experiment with.
03-15-2013, 05:58 AM
Joined: Jan 2011
Location: England
Posts: 11,297
I wouldnt worry so much about the soccer/football issue. The game is aimed at people who like football (european) so they would want it called football, its mostly the US who call 'our' football soccer.

Again you surely cant be mistaken thinking its american football as you would simply look at the screenshots.
03-15-2013, 08:08 AM
@Philipp_S. I was using Cairo but had to switch to OpenGl for the iOS version. That's why the lines don't look great. i plan to leave it for a future update. Instead i focused on gameplay elements. I am not keen on adding shadows and a texture overlay as I think the clean look is better. But I do get your point on it being too plain. I plan on adding animated procedurally generated shapes to signify things like space between players is shrinking, possible passes, players that are in good positions. Although these things will suffer from the anti-aliasing problem the lines and circles have, so might be worth investing some time into solving this.

@LinQsta I think appannie will tell me about who, where and how many? You used appannie? I have twitter/email so that should be enough.
I am beginning to understand this idea of a shop front. if the icon was the only thing people saw of my game, they would not know what to make of it. Will look into icon design as well.
03-15-2013, 08:16 AM
Joined: Jul 2011
Location: Ostia
Posts: 404
I feel a resemblance in your game, also the fluid football too. Its kinda like the inazuma 11 football in my DS.
I wonder is your idea original? Also the fluid one...
03-15-2013, 08:27 AM
Originally Posted by cretpetpet View Post
I feel a resemblance in your game, also the fluid football too. Its kinda like the inazuma 11 football in my DS.
I wonder is your idea original? Also the fluid one...
Your joking right? The game you mentioned is "pokemon with a ball". It is a FIFA type game.
03-15-2013, 08:55 AM
Joined: Jul 2011
Location: Columbus, OH
Posts: 15
Looks goods but I don't like the color palette, I prefer something like Champions League's palette (winner colors). The video show a slow ball speed, I guest the game speed up in upper levels.


Francisco Padilla O.
Mobile & Web Developer