★ TouchArcade needs your help. Click here to support us on Patreon.

When to release a lite version...

07-28-2009, 06:24 PM
#1
Joined: Apr 2009
Posts: 49
When to release a lite version...

Generally, when do you think is the perfect time to release a lite version?

a. at the same time as the full version
b. 1 week after after the full version
c. a week BEFORE the full version
d. 2 weeks or more after the full version

thanks!
07-28-2009, 06:30 PM
#2
Joined: Mar 2009
Location: Seattle, WA USA
Posts: 4,761
Most recent example of a lite version helping sell the paid version

http://appshopper.com/games/ropenfly
May 08 New App: $.99, v1.0

http://appshopper.com/games/ropenfly-lite
Jul 07 New App: Free, v1.3

Paid is #5 app http://appshopper.com/bestsellers/paid

Lite is #7 app http://appshopper.com/bestsellers/free

07-28-2009, 06:35 PM
#3
Joined: Jul 2009
Posts: 110
um....ishoot? lol
07-28-2009, 06:51 PM
#4
Joined: Apr 2009
Posts: 49
ummmm.. When the heck?

I was asking WHEN is the right time to release a lite version...

I don't follow why just pointing at ropenfly and ishoot answers that.
07-28-2009, 06:53 PM
#5
Joined: Mar 2009
Location: Seattle, WA USA
Posts: 4,761
Quote:
Originally Posted by cavalcadegames View Post
I was asking WHEN is the right time to release a lite version...

I don't follow why just pointing at ropenfly and ishoot answers that.
Rope waited 2 months to release the lite if you want to follow that example.

Last edited by DaveMc99; 07-28-2009 at 07:14 PM.
07-28-2009, 07:13 PM
#6
Joined: Apr 2009
Posts: 49
sorry, my fault. didn't see the dates there. hmmm. so 1 month after for both ishoot and rope n fly.
07-28-2009, 08:21 PM
#7
Joined: Jul 2009
Posts: 110
sorry i thought it was self explanatory. i shoot had been out for quite a while (idk exactly how long, couple months?) and then the lite version boosted it up to the #1 spot in the us for like 3 weeks straight.
07-29-2009, 02:48 AM
#8
Joined: Jan 2009
Location: Christchurch, New Zealand
Posts: 515
The lite version should be released at least a week or two after the full game.

If you are lucky enough that TouchArcade puts up an article about your game when it is released, then they will often do a follow up article when the lite version is released a few weeks later.

If the lite version is released at the same time, you don't get the second round of publicity.

As for appearing on the daily new releases list in iTunes, it is much better for visiblity if the full and lite versions don't appear at the same time.

Also, there are some people who might buy your game based on the iTunes description, but wouldn't buy it after playing the lite version, either because they end up not liking it, or because the lite version satisfies them enough to not need to buy the full game.
07-29-2009, 03:00 AM
#9
Joined: Feb 2009
Location: Sweden
Posts: 1,634
To the contrary that most people think, a lite version is sometimes a bad idea.
07-29-2009, 03:31 AM
#10
Joined: Jul 2009
Location: California
Posts: 230
. at the same time as the full version