Release right before or after the winter holidays?

11-15-2013, 05:18 AM
#1
Joined: Sep 2013
Location: Koblenz, Germany
Posts: 274
Release right before or after the winter holidays?

Hi everyone. I was wondering what you think about launching a game before Christmas/New Year's Eve versus after.

On one side, there is the xmas craze where everyone downloads games and apps.

However:
A lot of big developers do discounts
A lot of big publishers spend insane amounts to stay on the top charts


In our case (me and my partner) it is a freemium game but I am interested in your thought for both paid/free.

And no, we don't have any cross promotion partners to compensate for that "1 million new players per day" budget that we don't have

The Way Home - Incredible Time Travel Arcade Adventure [FREE]
You can also find me on Twitter!
Have a crazy day :P

Last edited by Bleau; 11-15-2013 at 05:23 AM. Reason: Not just guys on TA :P
11-15-2013, 05:28 AM
#2
Joined: Dec 2012
Location: La Habra Hights, California
Posts: 55
Bump!

I've got ZERO DATA to back this up, but you got me wondering if after would be a good time, since perhaps the holidays put lots of new devices into the hands of soon-to-be consumers, who will then begin their frantic quest to fill their gaming libraries... ?

I look forward to hearing more about this as well.

Blind Albino mixes art, humor, and technology right into the palm of your hand. Enjoy!

11-15-2013, 06:00 AM
#3
Joined: Sep 2013
Location: Koblenz, Germany
Posts: 274
I'm just thinking that a lot of premium games will be launching so smaller chance of getting featured + during Xmas iTunes freezes so no changes in the charts.

However, I have no data regarding user patterns, especially the new ones. Do they search for games/apps, do they just ask friends, do they go to the top free and download.

There is also the "People also downloaded this..." section to consider.

If you launch after, no more craze and crazy downloads, but if you are a free game and high enough quality to get mentioned or even featured, it might count for a lot more after the holidays(people have less cash because they spent it all in the past weeks, much lower competition) - or... they might just not download because they are still playing the first wave of installs...

The Way Home - Incredible Time Travel Arcade Adventure [FREE]
You can also find me on Twitter!
Have a crazy day :P
11-15-2013, 08:10 AM
#4
Release early Nov then make an Xmas update on early Dec.
11-15-2013, 08:26 AM
#5
Joined: Sep 2013
Location: Koblenz, Germany
Posts: 274
Hey _Max_, thanks for the reply. Is this based on experience with your games/apps or other games that you know of? Thanks!

The Way Home - Incredible Time Travel Arcade Adventure [FREE]
You can also find me on Twitter!
Have a crazy day :P
11-15-2013, 11:02 AM
#6
With indie devs like us, better don't release any game on from Nov to Dec (better avoid if possible), cause lot of big companies like Gameloft, Chillingo, Halfbrick, ... will give all their big promotions, all games in store will go crazy.

Actually, not just winter holiday, all big holiday in year like Haloween, Independence Day, Thanksgiving Day, ... (for US) happened too.
11-15-2013, 11:14 AM
#7
Hi there,

So I don't have any stats/data to back it up plus I'm still a newbie but for me personally, I would release it before xmas period rather than wait it out until after. I feel it'll be good to make your game available for people to download and play during xmas, since its the holidays and people have more time - plus doesn't iTunes Connect "close down" (in terms of app submission and updates)?

If you have little to no budget for marketing/promotion, I doubt waiting until Jan will increase your chance of greater exposure anyway...

For whats it worth, i tend to just release my apps anyway as soon as with no pr push or fanfare so read my reply with a pince of salt! :P

Good luck!
11-17-2013, 08:14 AM
#8
My games are kinda small time but each year I get 500% increase of sales during christmas week. I would recommend releasing the game in November and have it ready and working for Christmas, it is potentially lots of money that you could lose

- Check out this Pokemon-like MMORPG for iOS, Minimon
- Thriller visual novel for iOS! - House of Wolves - Already out!
11-17-2013, 04:15 PM
#9
My advice... AFTER

SHREDD GO FAST! FREE!
Nozoku Rush Kick Math's Ass!
Critter Panic Break yer brain! FREE!
Silverfish & Silverfish MAX Hardcore arcade insanity!
Nozoku A casual game of math & logic.
More: www.chaoticbox.com Twitter YouTube
11-18-2013, 03:45 AM
#10
Joined: Sep 2013
Location: Koblenz, Germany
Posts: 274
Thanks @SushiMan for your input (Your...umh..you're not really made of sushi, right?).

@ChaoticBox - Is the answer from experience or apps/games that you know of? I also found this article that takes on this topic - Want to get your game noticed during the holidays? Forget it...

The Way Home - Incredible Time Travel Arcade Adventure [FREE]
You can also find me on Twitter!
Have a crazy day :P

Last edited by Bleau; 11-18-2013 at 03:46 AM. Reason: Rephrasing here and there :)