App Store SEO - latest insights

12-02-2013, 02:54 PM
#1
App Store SEO - latest insights

The basic principle of ASO is simple - pick high volume, low competition keywords.

One problem I've encountered when training my research assistants is how do you teach what is a high volume keyword?

How do you judge competition? Is it only related to number of competitors? (In my experience, this ISN'T the case, in fact there is another factor which is even more important..)

Its a bit in-depth, for the full read you can see it here:
http://makeappmag.com/app-store-optimization-201/

Interested to hear your thoughts - have you guys had similar experiences?
12-02-2013, 04:44 PM
#2
Thanks for sharing. Most of the ranking algorithm seems to be based on the popularity of the app still at least for less competitive keywords. It would be interesting to see what happens in 2014 with Apple's acquisition of topsy.

12-02-2013, 06:29 PM
#3
Good stuff! Thanks for cluing me in on Sensor Tower. I'll be playing with it all night.
12-02-2013, 08:21 PM
#4
Thanks for the article,Sensor Tracker should prove to be a very useful tool,but there's a but of a learning curve to using it.

Play Elevator Joe!
12-03-2013, 03:14 AM
#5
Quote:
Originally Posted by hoobastank68 View Post
Thanks for sharing. Most of the ranking algorithm seems to be based on the popularity of the app still at least for less competitive keywords. It would be interesting to see what happens in 2014 with Apple's acquisition of topsy.
@hoobastank68 - yep, popularity (i.e. download volume / velocity + rankings) definitely plays a MAJOR MAJOR part in where you appear in the search results.

My analysis involves looking just at the things we have more direct control over, i.e. choosing keywords and choosing how to place the keywords (title vs keyword field, and keyword density in title).
12-03-2013, 03:51 AM
#6
I am running a test with ASO with my latest game update. I will share the results of this as soon as the app comes live and will share some numbers here.
12-03-2013, 02:59 PM
#7
Quote:
Originally Posted by abbas_basil View Post
I am running a test with ASO with my latest game update. I will share the results of this as soon as the app comes live and will share some numbers here.
Awesome abbas - what test are you running?
12-03-2013, 10:30 PM
#8
Thanks for sharing
12-04-2013, 03:16 AM
#9
Ok so here is what we have done as per the suggestions given by everyone.

1) We have kept the game paid for week and then made it free with a new update that has gone live today.

2) We have renamed the app to Space Clash Saga from Space Quest - Journey for Hope and completely reworked all the keywords. Hope this gets the ASO right!!

3) We now have much better store positions during a search and I will release the download numbers in a few days.
12-04-2013, 05:54 AM
#10
Quote:
Originally Posted by abbas_basil View Post
Ok so here is what we have done as per the suggestions given by everyone.

1) We have kept the game paid for week and then made it free with a new update that has gone live today.

2) We have renamed the app to Space Clash Saga from Space Quest - Journey for Hope and completely reworked all the keywords. Hope this gets the ASO right!!

3) We now have much better store positions during a search and I will release the download numbers in a few days.
You can make the Title much longer.

I recommend have a [Title] - [Tagline Format], where title is the name and tagline is a description of what the game is about.

E.g. Space Clash Saga - Fun Galaxy Shooter To Kill Alien Invaders For Kids

That will get way more keywords indexed.