★ TouchArcade needs your help. Click here to support us on Patreon.

Submitted first game! Press Release?

01-19-2014, 10:32 AM
Submitted first game! Press Release?


I just submitted Rogue Resources to the AppStore, its "Waiting For Review". Should be about 5 days according to shiny development.

So I've put together a Press Release.

I'm relying on marketing this myself with no budget, so any honest feedback on the Press Release, game, or independent marketing strategies would be very helpful.
01-19-2014, 12:30 PM
Joined: Oct 2012
Posts: 744
Its a bit difficult to read your press release as the flow is all wrong and it needs to sound more like a game reviewer is writing it. Article writers are lazy, they just want to cut and paste bits of press releases. eg you wrote;

"As you progress in your mission, you are presented with increasingly larger procedurally generated levels and a growing enemy presence."

I think it sounds better using the term "players or users" rather than "you, your and you are". you seemed to do this later on though. how about?

"As players progress within each mission they are presented with ever expanding procedurally generated levels and a growing enemy force."

Im sure there is some fancy English terms for why this sentence sounds wrong

"Each Resource requires a unique strategy to master, and the strategy of defence and learning your enemy’s tactics provides endless depth and challenge."


"Fortunately, bonus Crates drop at random, offering more Resources, Defence Structures, Units, or additional time."

I don't think you need the first comma for complex English reasons.

Also you capitalising to many words it seems like your shouting. I know enemy satellite or harvester are official names of your unit types but it looks odd that they are all capitalised.

To be honest I would consider paying somebody to write it go on fiver or something. Then spend $20 on prmac.

Feel free to look at our press release

I think you will struggle trying to sell the game at $1.99, i would make it free get the players to pay for bonuses or unlock larger maps.
01-19-2014, 02:01 PM
Joined: Jun 2009
Posts: 396
presskit() works really well and is easy to setup.

01-19-2014, 03:19 PM
Joined: Aug 2013
Posts: 1,065
I agree with the sentiment based on the video it doesn't make someone want to buy which you really need to sell in this and age of the app store.

I assume you think it is fun to play so you need to give others a chance to make that judgement because I doubt many will be willing to take the up front risk.

Please follow me on twitter @JamesDestined I post lots of development from both my game creation and professional development.
Time to measure - Brain challenge https://itunes.apple.com/us/app/time...820864672?mt=8
The light box, can you solve it (free) (on google play too)