I wanted to get your opinion about whether the tone in marketing materials should necessarily all match the tone of the game itself.
Specifically, I've been making a science fiction game (quite slowly, I might add) that is fairly serious in tone and has a relatively "hard" sci-fi plot (I mean, there's time travel, so I use the term somewhat loosely). Now to be sure, a good portion of my marketing would match this. I certainly would make my app description and website largely match that tone. However, I had some ideas for some trailers that were more comical (one involves "interviewing" some famous time-travelers about what they think about the game), and wondered if this would be a good way to bring a light-hearted tone into my marketing approach, or if it would just tend to confuse people as to the nature and tone of the game itself.
Any thoughts, or examples where someone has done this type of thing already?