Which one is more effective for iPhone Game's marketing?

View Poll Results: Which one is most effective for iPhone Game's marketing?
Paid Review 1 16.67%
ASO (App Store Optimization) 4 66.67%
Advertising 1 16.67%
Social Media Marketing 0 0%
Multiple Choice Poll. Voters: 6. You may not vote on this poll
04-11-2014, 01:58 PM
#1
Which one is more effective for iPhone Game's marketing?

a. Paid Review.
b. ASO (App Store Optimization).
c. Advertising.
D. Social Media Marketing.
04-11-2014, 06:32 PM
#2
Joined: Sep 2013
Location: Auckland
Posts: 115
ASO has probably done more for my apps in term of downloads than any of the others. I think it is almost 60% - 70% of app downloads are found via search. So choosing a name that is often searched for makes a huge differences compared to any of the others.

04-12-2014, 09:07 AM
#3
I would have voted for Localization, or at least metadata translation: http://forums.toucharcade.com/showthread.php?t=1244
04-14-2014, 07:03 PM
#4
Is there any real 'before and after' stories for ASO? I'm also interested in how I can boost my games' downloads ...
04-14-2014, 07:31 PM
#5
I voted ASO because most users find the app by searching in the app store.

Please follow me on twitter @JamesDestined I post lots of development from both my game creation and professional development.
Time to measure - Brain challenge https://itunes.apple.com/us/app/time...820864672?mt=8
The light box, can you solve it (free) (on google play too)
https://itunes.apple.com/us/app/the-...6300?ls=1&mt=8
04-15-2014, 08:09 AM
#6
Joined: Sep 2013
Location: Auckland
Posts: 115
Quote:
Originally Posted by ExK View Post
Is there any real 'before and after' stories for ASO? I'm also interested in how I can boost my games' downloads ...

One example I have is my really simple running game.

I made a game called "Ridiculous Runner" (https://itunes.apple.com/us/app/ridiculous-runner/id818392911?ls=1&mt=8) very basic running game. I released it 19th Feb 2014. In its total lifetime it has had: 292 downloads. I did no advertising at all.

I then reskinned it, no changes to the actual game just different theme. This time I called it: "Flappy Runner: Really speedy wings" (https://itunes.apple.com/us/app/flappy-runner-really-speedy/id827666260?ls=1&mt=8) to play on the flappy wings that was popular. Released on 9th March 2014. In its total lifetime it had: 2760 downloads. Again no advertising at all.

The only difference between these games really was the name, the graphics are both really similar, slightly different themes. Which just goes to show how important the name is when trying to get downloads.
04-15-2014, 03:27 PM
#7
Paid review/dl (unless you can build your own system that also does that).
ASO and all that is just polish and nearly an excuse for "pros" to sell articles jam packed with ads. Real people see the icon, press download, goodnight.

You also forgot the option:
"game is so good it will gain attention on its own", aka the ROFL option.
04-15-2014, 03:28 PM
#8
Quote:
Originally Posted by ExK View Post
Is there any real 'before and after' stories for ASO? I'm also interested in how I can boost my games' downloads ...
I read this week end, something from 2012 I think, where the guy gained... fifty percent!!1!!

Now think of all the time wasted on researching ASO that could have gone into working on something else.
04-15-2014, 04:23 PM
#9
Quote:
Originally Posted by Pixelosis View Post
Paid review/dl (unless you can build your own system that also does that).
ASO and all that is just polish and nearly an excuse for "pros" to sell articles jam packed with ads. Real people see the icon, press download, goodnight.

You also forgot the option:
"game is so good it will gain attention on its own", aka the ROFL option.
You need the right search terms so they can see the icon and click on it!

Please follow me on twitter @JamesDestined I post lots of development from both my game creation and professional development.
Time to measure - Brain challenge https://itunes.apple.com/us/app/time...820864672?mt=8
The light box, can you solve it (free) (on google play too)
https://itunes.apple.com/us/app/the-...6300?ls=1&mt=8
04-16-2014, 03:20 AM
#10
You should do bare minimum ASO, and that's it.

Why? Because download velocity and user engagement are the heaviest weighing factors in Apple Search rank. What this means is that no matter how much ASO you do, games that get a lot of downloads will always rank higher.

I advise not spending too much time on ASO.

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