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Budget for paid marketing..

04-28-2014, 06:27 AM
Joined: Jan 2013
Posts: 45
Budget for paid marketing..

What should be the minimum budget for marketing of an iOS game? and what sectors you guys suggest to?
04-29-2014, 07:51 AM
A few K, perform a research which apps are most wanted.
04-29-2014, 10:15 AM
Joined: Apr 2014
Location: UK
Posts: 2
There is no minimum budget required for marketing an iOS game , it all depends on what type of audience you are trying to reach. Different game types need different types of marketing, so it all depends on what sector you are trying to reach.

05-12-2014, 07:30 PM
My recommendation to indie. Do not spend money on marketing if you do not have the money for it. Especially if you doing it for a paid app. Spending $100 on a banner ad that almost everyone ignore will not bring you $100 in equivalent of revenue. Focus on free marketing effort.
05-13-2014, 12:09 AM
I believe that most paid marketing (banner ads, video ads, etc... ) are fairly useless for most small developers. There is value in reminding people about an already established and well-known brand, but not much value in trying to build awareness of a new brand. I'd focus on free advertising (leveraging social media, talking to media, etc... )
05-14-2014, 09:59 AM
Joined: May 2014
Location: Minsk, Belorus
Posts: 4
If you want to test your promo materials you can try FB ads. It's very scalable.