Support our Sponsors:

Go Back   Touch Arcade > Developer Discussion > Public Game Developers Forum

Reply
 
Thread Tools Display Modes
  #1  
Old 04-28-2014, 07:27 AM
rajonbuzz rajonbuzz is offline
Junior Member
iPhone 5, iOS 7.x
 
Join Date: Jan 2013
Posts: 23
Default Budget for paid marketing..

What should be the minimum budget for marketing of an iOS game? and what sectors you guys suggest to?
Reply With Quote
  #2  
Old 04-29-2014, 08:51 AM
todortodorov todortodorov is offline
Junior Member
iPhone 4S
 
Join Date: Apr 2014
Posts: 3
Default

A few K, perform a research which apps are most wanted.
Reply With Quote
  #3  
Old 04-29-2014, 11:15 AM
thisaacks thisaacks is offline
Junior Member
iPhone 4S, iOS 7.x
 
Join Date: Apr 2014
Location: UK
Posts: 2
Default

There is no minimum budget required for marketing an iOS game , it all depends on what type of audience you are trying to reach. Different game types need different types of marketing, so it all depends on what sector you are trying to reach.
Reply With Quote
  #4  
Old 05-12-2014, 08:30 PM
Grumps's Avatar
Grumps Grumps is offline
Developer
iPhone 5s, iOS 7.x
 
Join Date: Feb 2009
Posts: 711
Default

My recommendation to indie. Do not spend money on marketing if you do not have the money for it. Especially if you doing it for a paid app. Spending $100 on a banner ad that almost everyone ignore will not bring you $100 in equivalent of revenue. Focus on free marketing effort.
Reply With Quote
  #5  
Old 05-13-2014, 01:09 AM
slothwerks's Avatar
slothwerks slothwerks is offline
Senior Member
iPad (3rd Gen), iOS 6.x
 
Join Date: Feb 2014
Posts: 120
Default

I believe that most paid marketing (banner ads, video ads, etc... ) are fairly useless for most small developers. There is value in reminding people about an already established and well-known brand, but not much value in trying to build awareness of a new brand. I'd focus on free advertising (leveraging social media, talking to media, etc... )
Reply With Quote
  #6  
Old 05-14-2014, 10:59 AM
Paxer Ananyev Paxer Ananyev is offline
Junior Member
iPhone 5, iOS 7.x
 
Join Date: May 2014
Location: Minsk, Belorus
Posts: 4
Default

If you want to test your promo materials you can try FB ads. It's very scalable.
Reply With Quote

Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Copyright 2012, TouchArcade.com, LLC.

Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2014, vBulletin Solutions, Inc.
Copyright 2008 - 2011, TouchArcade.com. Privacy Policy / DMCA Copyright Agent