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  #1  
Old 05-09-2014, 06:05 PM
Lesbird Lesbird is offline
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Default Levitar - Vector download numbers

Levitar - Vector is a FREE game on the iOS App Store. Version 1.0 was released on Thursday May 8th, 2014.

With this game I wanted to try something different for the initial release. (1) I wanted to make it FREE out of the gate and (2) I wanted to release it on the "big" release day which is usually Thursday - I scheduled it in iTunes Connect to release at midnight on May 8th so it actually went live on Wednesday night, May 7th, at around 11pm EST.

I'm going to try to update the download numbers here when I remember to do so.

First full day (May 8th) download numbers were exactly 200 with China leading the pack with 109 and US in 2nd with 45 and the rest spread thinly in the remaining worldwide stores.

Day 1 May 8th download numbers: 200
Day 2 May 9th download numbers: 43
Day 3 May 10th download numbers: 41
Day 4 May 11th download numbers: 25
Day 5 May 12th download numbers: 493 - Sanuku YouTube video + MobileTechReview review (US-Arcade 1205 US-Action 1098)
Day 6 May 13th download numbers: 308 (out of US rankings)
Day 7 May 14th download numbers: 93
Day 8 May 15th download numbers: 42 (the meaning of life, the universe and everything!)
Day 9 May 16th download numbers: 76 148apps review goes live late in the day
Day 10 May 17th download numbers: 75
Day 11 May 18th download numbers: 30
Day 12 May 19th download numbers: 23
Day 13 May 20th download numbers: 9
Day 14 May 21st download numbers: 5
Day 15 May 22nd download numbers: 8
Day 16 May 23rd download numbers: 8
Day 17 May 24th download numbers: 6
Day 18 May 25th download numbers: 4
Day 19 May 26th download numbers: 6

Obviously this is a very weak launch indicating that the game does not appeal to a wide audience and I kind of expected that, it is after all a niche game.

On a side note, I did no advertising or marketing aside from posting in the "upcoming games" thread in the TouchArcade forums. Also I had no frontpage time or reviews on any of the popular mobile game sites.

- Les

Last edited by Lesbird; 05-27-2014 at 11:58 AM.. Reason: Add day 15 & 16 numbers
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  #2  
Old 05-10-2014, 12:02 AM
Hollow Threat Hollow Threat is offline
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thanks for sharing, my game released recently(donut pirate) also seeing similar numbers, first day is about 370 downloads, and numbers will drop sharply in 3 days, when your game is not on app store free game list.

i'm curious how those flappy, 2048, dont step on white clones get to the top chart, are people really so desperate to download those clones?

Last edited by Hollow Threat; 05-10-2014 at 12:07 AM..
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  #3  
Old 05-10-2014, 10:48 AM
Lesbird Lesbird is offline
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Quote:
Originally Posted by Hollow Threat View Post
thanks for sharing, my game released recently(donut pirate) also seeing similar numbers, first day is about 370 downloads, and numbers will drop sharply in 3 days, when your game is not on app store free game list.

i'm curious how those flappy, 2048, dont step on white clones get to the top chart, are people really so desperate to download those clones?
Good question. I wonder if some of them are using download services to boost them up the charts.

- Les
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Old 05-10-2014, 09:05 PM
Destined Destined is offline
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just easier to boost up because of the volume of searches in those areas.

Basically that free boost at the start at least lets people see the game which then gives it that chance of going viral. It needs to be good enough they will tell their friends.
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Old 05-11-2014, 10:31 AM
Lesbird Lesbird is offline
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Quote:
Originally Posted by Destined View Post
just easier to boost up because of the volume of searches in those areas.

Basically that free boost at the start at least lets people see the game which then gives it that chance of going viral. It needs to be good enough they will tell their friends.
True but that doesn't explain games like Flappy Bird or 100 Balls or Make It Rain that came out of nowhere to reach the #1 spot. I mean people aren't searching for 100 balls I'm sure but it still hits the top spot. That's what makes me think they use a paid download service to get them visible and then the App Store takes over from there.

This is all speculation though....

- Les
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  #6  
Old 05-11-2014, 05:26 PM
Destined Destined is offline
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Quote:
Originally Posted by Lesbird View Post
True but that doesn't explain games like Flappy Bird or 100 Balls or Make It Rain that came out of nowhere to reach the #1 spot. I mean people aren't searching for 100 balls I'm sure but it still hits the top spot. That's what makes me think they use a paid download service to get them visible and then the App Store takes over from there.

This is all speculation though....

- Les
There was someone here who deconstructed flappy birds success and showed it was most likely to be organic. The arguments were all backed by evidence.

I am sure some used those black marketing tools but in general there is a lot of luck combined with a good product that the end consumer likes.
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  #7  
Old 05-11-2014, 07:09 PM
cadaei cadaei is offline
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Your first screenshot on the App Store is a menu. That's rather dull to look at. Maybe find a good action scene from your game and position that at the front.
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  #8  
Old 05-12-2014, 11:31 AM
Lesbird Lesbird is offline
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Quote:
Originally Posted by cadaei View Post
Your first screenshot on the App Store is a menu. That's rather dull to look at. Maybe find a good action scene from your game and position that at the front.
Thanks. I will fix this in my next update submission.
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  #9  
Old 05-12-2014, 05:53 PM
Appocalypse Appocalypse is offline
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As insane as it seems, I think the results for games like flappy bird are in fact organic.

That said, you really can't expect anything better than the numbers you have if you are unwilling to engage in any sort of marketing. Even in the console market, quality games with little direct competition like Madworld or Okami fail to meet expectations, largely due to a lack of marketing. In the highly competitive mobile industry, marketing is essential unless you plan to hit the lottery and get lucky, but if that's the case, it's easier to just buy a ticket instead of making a game.
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  #10  
Old 05-13-2014, 09:52 AM
Lesbird Lesbird is offline
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Quote:
Originally Posted by Appocalypse View Post
As insane as it seems, I think the results for games like flappy bird are in fact organic.

That said, you really can't expect anything better than the numbers you have if you are unwilling to engage in any sort of marketing. Even in the console market, quality games with little direct competition like Madworld or Okami fail to meet expectations, largely due to a lack of marketing. In the highly competitive mobile industry, marketing is essential unless you plan to hit the lottery and get lucky, but if that's the case, it's easier to just buy a ticket instead of making a game.
Good points.

Yesterday two things happened to considerably boost my downloads. First, Sanuku made a YouTube video of the game. He has 177K subscribers so that helped. Second, I got a very favorable review by Tom Slayton from MobileTechReview - BIG THANKS! That certainly helped too.

My download numbers went from 25 to 493.

Appocalypse, on the topic of marketing. What would you suggest? As an indie doing this on the side I really have no money to put into marketing so it'd have to be some kind of free service.

- Les
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