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So, THIS might REALLY be why Apple bought Beats.

06-05-2014, 08:30 PM
#1
So, THIS might REALLY be why Apple bought Beats.

So, now it looks like we know another big reason Apple bought Beats. From Forbes:

[Editor's note: The original headline stated as fact that Apple was abandoning the headphone jack. This is informed opinion, so we added a question mark.]

Suddenly why Apple AAPL +0.39% spent a seemingly ludicrous $3.2 billion buying Beats is starting to make sense. The reason: Apple is being more Apple than we ever imagined and it could mean saying goodbye to your favourite pair of headphones. Furthermore, if my theory is correct, then the new ones you buy will probably have Beats on the logo.

Get Ready For Lightning Headphones
Like most Apple developments, the news emerged from a leak. 9to5Mac has learnt that Apple submitted a specification to its MFi (Made For) licensing program for headphones which connect using the company’s proprietary Lightning port instead of the standard 3.5mm jack. Furthermore all it will take for the Lightning port to start accepting these new headphones is a firmware update.
06-05-2014, 08:36 PM
#2
Joined: Aug 2012
Location: On the toilet
Posts: 3,138
Quote:
Originally Posted by Papa Deuce View Post
So, now it looks like we know another big reason Apple bought Beats. From Forbes:

[Editor's note: The original headline stated as fact that Apple was abandoning the headphone jack. This is informed opinion, so we added a question mark.]

Suddenly why Apple AAPL +0.39% spent a seemingly ludicrous $3.2 billion buying Beats is starting to make sense. The reason: Apple is being more Apple than we ever imagined and it could mean saying goodbye to your favourite pair of headphones. Furthermore, if my theory is correct, then the new ones you buy will probably have Beats on the logo.

Get Ready For Lightning Headphones
Like most Apple developments, the news emerged from a leak. 9to5Mac has learnt that Apple submitted a specification to its MFi (Made For) licensing program for headphones which connect using the company’s proprietary Lightning port instead of the standard 3.5mm jack. Furthermore all it will take for the Lightning port to start accepting these new headphones is a firmware update.
Omg! Are you freaking serious! If I can't use my nice pair of iem than this is pretty ridiculous. Is that what's happening? Great find!

06-05-2014, 09:36 PM
#3
Quote:
Originally Posted by Papa Deuce View Post
So, now it looks like we know another big reason Apple bought Beats. From Forbes:

[Editor's note: The original headline stated as fact that Apple was abandoning the headphone jack. This is informed opinion, so we added a question mark.]

Suddenly why Apple AAPL +0.39% spent a seemingly ludicrous $3.2 billion buying Beats is starting to make sense. The reason: Apple is being more Apple than we ever imagined and it could mean saying goodbye to your favourite pair of headphones. Furthermore, if my theory is correct, then the new ones you buy will probably have Beats on the logo.

Get Ready For Lightning Headphones
Like most Apple developments, the news emerged from a leak. 9to5Mac has learnt that Apple submitted a specification to its MFi (Made For) licensing program for headphones which connect using the company’s proprietary Lightning port instead of the standard 3.5mm jack. Furthermore all it will take for the Lightning port to start accepting these new headphones is a firmware update.
Lightning headphones?

I hope not, that would be one of the worst things ever on ios.
06-05-2014, 11:18 PM
#4
What! I just bought $1k headphones (AKG K3003i) 3.5 jack headphones..
06-06-2014, 01:56 AM
#5
If they did that, I for one would never buy any.

I have some 'Atari' branded headphones I picked up for £20, I wouldn't pay their ridiculous price for those, I'd do without.
Tbh I'd never pay more than £20-30 for headphones. (Approx $30-45)

Last iOS game I bought: 6/1/15
06-06-2014, 05:25 AM
#6
Ain't gonna happen. How would you listen to a movie or whatever in headphones if you are charging your device at the same time? There will always be some kind of headphone jack/port separate from the lightning port.

I think the acquisition has more to do with music in general rather than just fancy headphones.
06-06-2014, 07:56 AM
#7
Joined: Dec 2008
Location: Salem, Massachusetts, USA
Posts: 10,918
Quote:
Originally Posted by sweetdiss View Post
Ain't gonna happen. How would you listen to a movie or whatever in headphones if you are charging your device at the same time? There will always be some kind of headphone jack/port separate from the lightning port.

I think the acquisition has more to do with music in general rather than just fancy headphones.
Agreed on your logical take on this "story." But the purchase (which was kind of a bargain for Apple, considering Beats yearly revenues) was also very much about brand value, especially outside of Apple's traditional audience. Check out Beats new, epic World Cup ad to see what I mean.
06-06-2014, 10:48 AM
#8
Quote:
Originally Posted by squarezero View Post
Agreed on your logical take on this "story." But the purchase (which was kind of a bargain for Apple, considering Beats yearly revenues) was also very much about brand value, especially outside of Apple's traditional audience. Check out Beats new, epic World Cup ad to see what I mean.
And about $250 profit on all those $300 sets of Beats.... I posted here about how Beats cost $14 - $35 in parts based on which model.
06-06-2014, 03:16 PM
#9
This rumor sounds completely ludicrous.
06-06-2014, 04:57 PM
#10
Quote:
Originally Posted by crunc View Post
This rumor sounds completely ludicrous.
Well, Forbes magazine is not known for rumors. If they said it, they believe it to be true.