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How to do free-to-play right

08-01-2014, 10:47 PM
Joined: Oct 2013
Posts: 36
How to do free-to-play right

This community has very definite views on free-to-play or freemium games. In general, my own view can be summarized as: tolerate absolutely NO IAP that is consumable, i.e. that can be bought more than once. ANYthing else suggests to me a game that is balanced for monetization rather than enjoyment. From the looks of it, most of you here agree. Nonetheless, freemium titles are, ahem, everywhere.

So, in the article about the upcoming "Smarter Than You," Eli wrote: "I gave a very generalized talk on how to be successful on the App Store, and as part of it mentioned that you really need to think outside the box if you want to stand out from the herd that's busy cloning whatever is popular at the moment . . . the free to play nut hasn't been cracked yet, there's still better ways to do free to play, but no one has figured it out and implemented it yet."

If a community that talks so much about games, iOS games, gaming theory, IAP, freemium, dual currency, etc. etc. can't figure this out, or at least come up with some new ideas, I don't think anyone can. So my question is: how can the freemium "nut" be "cracked?"

I'm not asking for criticism of free-to-play in general -- that's the assumed starting point. I'm just curious as to what TouchArcade could brainstorm.

I apologize if this discussion has already come and gone; I must have missed it.
08-02-2014, 11:10 AM
Joined: Nov 2013
Location: New Orleans, Louisiana
Posts: 1,854
I think it should be more on the lines of "How to avoid doing it wrong.