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AppStore Release timing

09-13-2014, 05:46 AM
#1
Joined: Sep 2014
Posts: 102
AppStore Release timing

We're gearing up to release our app very soon. I wondered if anyone had any experience with respect to timing the release.

I'd be interested to hear any opinions about the right time of year, or the right day of the week.

However, the particular thing I'm wondering about is whether it's a good idea or a bad idea to release at the same time new devices and OSs come out (iPhone6 and iOS8).
09-13-2014, 06:09 AM
#2
Joined: Aug 2013
Posts: 1,065
Quote:
Originally Posted by Columbo View Post
We're gearing up to release our app very soon. I wondered if anyone had any experience with respect to timing the release.

I'd be interested to hear any opinions about the right time of year, or the right day of the week.

However, the particular thing I'm wondering about is whether it's a good idea or a bad idea to release at the same time new devices and OSs come out (iPhone6 and iOS8).
Probably bad because I imagine some blockbuster games are coming. The only thing I can think of is just avoid the big releases if you can, although it is getting harder too with so many releases.

Please follow me on twitter @JamesDestined I post lots of development from both my game creation and professional development.
Time to measure - Brain challenge https://itunes.apple.com/us/app/time...820864672?mt=8
The light box, can you solve it (free) (on google play too)
https://itunes.apple.com/us/app/the-...6300?ls=1&mt=8

09-13-2014, 08:10 PM
#3
Joined: Aug 2014
Location: I move between France, Poland and Shanghai.
Posts: 63
Quote:
Originally Posted by Columbo View Post
We're gearing up to release our app very soon. I wondered if anyone had any experience with respect to timing the release.

I'd be interested to hear any opinions about the right time of year, or the right day of the week.

However, the particular thing I'm wondering about is whether it's a good idea or a bad idea to release at the same time new devices and OSs come out (iPhone6 and iOS8).
I think it's a bad idea, because Apple will focus big games that take benefit from iPhone6 power and iOS8 features.

If I could give you an advice, it's to wait for your app to be approved (it can take up to 3 weeks lately with IOS8), then set your release date 1 or 2 weeks after. And during that time send promo codes, go to the forum, make videos, etc. so that the game does not come out of nowhere.

Anyway good luck!!
09-15-2014, 02:57 AM
#4
Joined: Sep 2014
Posts: 102
In the end, we decided we couldn't wait, and have released worldwide today. Gives us a day or two before news sites are swamped with iOS8 coverage, and a couple more days before the new devices dominate the news.

iTunes link
09-15-2014, 03:09 AM
#5
Joined: Aug 2013
Posts: 1,065
Quote:
Originally Posted by Columbo View Post
In the end, we decided we couldn't wait, and have released worldwide today. Gives us a day or two before news sites are swamped with iOS8 coverage, and a couple more days before the new devices dominate the news.

iTunes link
Is there a demo or anything, looks interesting but from screenshots I am not really sure what to expect.

Please follow me on twitter @JamesDestined I post lots of development from both my game creation and professional development.
Time to measure - Brain challenge https://itunes.apple.com/us/app/time...820864672?mt=8
The light box, can you solve it (free) (on google play too)
https://itunes.apple.com/us/app/the-...6300?ls=1&mt=8
09-15-2014, 03:41 AM
#6
Joined: Jan 2011
Location: England
Posts: 10,656
I would have released midnight on Tuesday (weds) NZ time.

All the new releases seem 'mostly' to come out late Tuesday night, they always seem to get most coverage
09-15-2014, 11:29 AM
#7
Joined: Oct 2013
Location: Northern VA
Posts: 26
We sent our app at a bad time when Apple was preparing to announce the iPhone 6. It took over 2 weeks. It's approved now but it's still not showing up in the App Store
09-15-2014, 04:19 PM
#8
Joined: Aug 2013
Posts: 1,065
Quote:
Originally Posted by NeWa_Studios View Post
We sent our app at a bad time when Apple was preparing to announce the iPhone 6. It took over 2 weeks. It's approved now but it's still not showing up in the App Store
Takes up to a day. Doesn't happen immediately.

Please follow me on twitter @JamesDestined I post lots of development from both my game creation and professional development.
Time to measure - Brain challenge https://itunes.apple.com/us/app/time...820864672?mt=8
The light box, can you solve it (free) (on google play too)
https://itunes.apple.com/us/app/the-...6300?ls=1&mt=8
09-16-2014, 01:13 PM
#9
Joined: Oct 2013
Location: Northern VA
Posts: 26
Quote:
Originally Posted by Destined View Post
Takes up to a day. Doesn't happen immediately.
Ha! It took 3 days for me
09-18-2014, 06:19 AM
#10
Joined: Sep 2014
Location: Brisbane, Australia
Posts: 5
Quote:
Originally Posted by psj3809 View Post
I would have released midnight on Tuesday (weds) NZ time.

All the new releases seem 'mostly' to come out late Tuesday night, they always seem to get most coverage
Apple do their feature changeover late in the week, and I figure they need a day or two to decide what they're going to feature.

If they're looking specifically at games that are live, it means the best time to launch is late Tuesday or early Wednesday so you can be hot and new when they're deciding what to feature that's hot and new.