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Contact review sites during holiday season or wait?

12-16-2014, 03:31 AM
#1
Junior Member [Original Poster]
Joined: Jul 2014
Posts: 14
Contact review sites during holiday season or wait?

I just finished developing my original mini-game a few days ago and I am now waiting for review by Apple. I made no effort marketing my previous apps, and have come to realize it's importance. But since this is my first foray into marketing, I had some questions and found a guide. It basically says I should send out promo codes to review websites 2 weeks before a Thursday release to get previews.
I am anticipating an acceptance from Apple a few days before Christmas. My question is will US review site employees still be working during this coming holiday season and be able to see my emails offering promo codes, or will they be off-duty and my emails deeply buried by the time they come back after the new year? In other words, when do you suggest I start contacting review sites?

Last edited by psj3809; 12-16-2014 at 04:18 AM. Reason: Spammy URL removed
12-16-2014, 04:20 AM
#2
Joined: Jan 2011
Location: England
Posts: 10,656
You answered your own question

It said to contact review sites 2 weeks before the game is launched. I presume your app will be out before the app store closes so thats less than week away. Have you not contacted anyone yet ?

A lot of people will be off for the holidays, not all but its crazy not to get your game ready for the major launch before Xmas and before the app store closes. In the next week there'll be lots of new releases. If you havent sent out any promo codes yet (despite that article saying you should do) i think you're too late.

(Removed the URL as it looked a bit spammy)

12-16-2014, 11:28 AM
#3
Junior Member [Original Poster]
Joined: Jul 2014
Posts: 14
Maybe its better to rephrase my questions to 'when should I publish my game?'. I submitted the app for review 2 days ago so I cant send out promo codes until its accepted, which for my last app happened in a record 4 days, or it could be the usual 12 days which will kill my chances of releasing before the 22nd closing day. So no I have not contacted anyone yet due to lack of promo codes, which I assume is necessary for preview consideration.
If my app gets accepted after the holiday season, I'll just follow the standard formula of delaying its launch by 2 weeks and contacting press. However, if I get an acceptance before the 22nd, should I publish it immediately and contact the press about it simultaneously? or maybe that is a horrible time to reach them since will be off or only a few employees available... I would like to know what you would do if your in my situation.
The game itself is the one I am most proud of after 3 years of trying and I am sure it will be successful to some degree if I get this marketing thing right, so that is very important to me.
EDIT: I read your response again and you say many apps will be released in the next week, well maybe for a single unknown developer like me I wont get any coverage even if my app is great, so maybe releasing now is a bad idea after-all? sorry for the million questions in a single post.
EDIT 2: I have the app ready for Android and WP8 too, am not sure when to release these.

Last edited by HEAT9; 12-16-2014 at 12:43 PM.
12-16-2014, 03:16 PM
#4
Joined: Aug 2013
Posts: 1,065
You should already be advertising your apps on forums. It is the easiest and free way to gauge interest. If people love it will help you get traction to get reviews on those sites.

If you are lone developer don't expect reviews by just emailing sites if you don't have some contacts. You will be lucky to get one.

Please follow me on twitter @JamesDestined I post lots of development from both my game creation and professional development.
Time to measure - Brain challenge https://itunes.apple.com/us/app/time...820864672?mt=8
The light box, can you solve it (free) (on google play too)
https://itunes.apple.com/us/app/the-...6300?ls=1&mt=8
12-16-2014, 11:11 PM
#5
Junior Member [Original Poster]
Joined: Jul 2014
Posts: 14
I fear showing my app to developers more than a week before release. Internet guides keep saying not to worry about the idea getting stolen, but the app store is prove of the opposite. Every successful game gets cloned to death and some others have the clones reach the store before the originals and beat them (threes, ridiculous fishing and so on). I found many development teams that specialize in cloning small games and do well (check windows phone store). This is especially true for mini-games whose core can be cloned in a couple of days, which is the genre I work in. I don't stumble upon a good original concept everyday, and I am putting a lot of hope in my upcoming app, so I am very reluctant to show it a full month before the possible release and just hope the internet is full of nice guys...
12-17-2014, 01:16 AM
#6
Joined: Aug 2013
Posts: 1,065
Then you are unlikely to get much traction and will be beaten by the person who clones it and uses their PR network to crush you.

Try not to put too much hope on it, only leads to disappointment.

You need to get that feedback before release or someone will just release the same game with your flaws fixed.

Please follow me on twitter @JamesDestined I post lots of development from both my game creation and professional development.
Time to measure - Brain challenge https://itunes.apple.com/us/app/time...820864672?mt=8
The light box, can you solve it (free) (on google play too)
https://itunes.apple.com/us/app/the-...6300?ls=1&mt=8
12-17-2014, 10:07 AM
#7
Joined: Oct 2011
Location: Phoenix
Posts: 1,005
I am on the fence with this too. I am currently in review not even sure if it will get done in time but plan on releasing on xmas.

Will the xmas boost be worth not getting reviews by some sites since I am late to the game?

Think reviews would mind reviewing a test build (via testflight) rather than a promo code?
12-17-2014, 10:15 AM
#8
Joined: Feb 2013
Posts: 11
Successful games get cloned. Your game can't be successful before it's even released. I would not worry about getting cloned.

Look at Braid and Fez....very unique game ideas that were announced way in advance of release. Did anyone clone them before release and take any of their business?

If the Flappy Bird developer had announced his game really early, would it have been cloned like crazy before release? I don't think so...it's only because of its post-release success that it got cloned.
12-17-2014, 10:37 AM
#9
Joined: Feb 2014
Location: Brno, Czech Republic
Posts: 48
Well, about the review sites, according some experience, you shouldn´t care if these sites will review you or not.

The thing is that if you send something via form or info@ or something like that, you can be sure that if there will be any respond it will be some offer for payed review. Which means it is really hard to get review without some direct contac or money. And usually, paying for these reviews is wasting of money.

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12-17-2014, 12:41 PM
#10
Joined: Feb 1983
Location: Barcelona
Posts: 1,268,711
If you're not generating pre-release buzz yourself, your game launch has likely already failed.