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Why are the first 6 hours are critical for the life of your app

01-26-2015, 05:07 AM
#1
Joined: Dec 2011
Location: Europe
Posts: 140
Why are the first 6 hours are critical for the life of your app

I picked out a few interesting insights from the recent Localytics guide about why push notifications are so important and wrote a short blog post. Find out how you can increase the chances of survival in the first 6 hours of the life of your game.

Few facts:
- The highest click rate is on Tuesday and Friday, lowest during the weekend.
- The best time of day is between 12pm and 5pm (as people are probably bored at work
- Short messages of up to 10 words are the most effective, 3x more effective than long texts.
...

More at my blog: http://bit.ly/1usP4xp

__________________
Petr from Flow Studio
01-27-2015, 08:59 AM
#2
Joined: Oct 2011
Location: Phoenix
Posts: 1,005
I had always kinda assumed this (about the first 6 hours) but its still an interesting little article. The part about push notifications is pretty interesting too.

Last edited by Touchmint; 01-27-2015 at 09:13 AM.
01-27-2015, 11:22 AM
#3
Interesting read. Thanks for sharing it.

I am a Game makes fun games.
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03-26-2015, 09:23 PM
#4
Joined: Mar 2015
Location: Brisbane, Australia
Posts: 164
Love your blog. Thanks for sharing.
03-27-2015, 02:38 AM
#5
Joined: Dec 2011
Location: Europe
Posts: 140
You're welcome guys! Feel free to post your opinions, it's always valuable to share lessons learned.

__________________
Petr from Flow Studio