I picked out a few interesting insights from the recent Localytics guide about why push notifications are so important and wrote a short blog post. Find out how you can increase the chances of survival in the first 6 hours of the life of your game. Few facts: - The highest click rate is on Tuesday and Friday, lowest during the weekend. - The best time of day is between 12pm and 5pm (as people are probably bored at work - Short messages of up to 10 words are the most effective, 3x more effective than long texts. ... More at my blog: http://bit.ly/1usP4xp
I had always kinda assumed this (about the first 6 hours) but its still an interesting little article. The part about push notifications is pretty interesting too.