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[official support thread] SplitMetrics - free ASO growth-hacking tool...

View Poll Results: How do you check which icon/screenshots work better?
I don't have time/sources for that 0 0%
Ask friends/family 0 0%
a/b test everything 1 50.00%
Choose the one I like more 1 50.00%
Voters: 2. You may not vote on this poll
02-23-2015, 03:22 AM
#1
Joined: Feb 2014
Posts: 33
[official support thread] SplitMetrics - free ASO growth-hacking tool...

Happy to say that we rolled out a free beta for everyone here who believes in mobile growth-hacking and wants to A/B test icons, descriptions, screenshots and stuff like that...

We run a few tests with some app publisher and results are quite impressive - i increase your conversion (no matter organic of paid) by 100-150% - how much money would you save?

Normally I have 2-3 ideas for an icon and 2 for screenshots - why not to test them on real users and see what variant converts better, right?

Everything is simple (I hope so)
1. register at http://splitmetrics.com/
2. upload a few creatives
3. get the link
4. launch a campaign and drive some traffic
5. analyse the results and choose the best one

What would you say about such a tool? We just released and I'd be happy to hear your comments and feedback.

Happy a/b testing!

no ticket - no bug

Last edited by sheja; 03-10-2015 at 03:53 AM.
03-02-2015, 03:12 PM
#2
Joined: Feb 2014
Posts: 33
app preview video is now also available.
check if you page converts better with or without apppreview

no ticket - no bug
04-16-2015, 09:19 AM
#3
Joined: Feb 2014
Posts: 33
great news - iPad landing pages are now available.

- video preview (see if the video increases conversion for your app/game)
- icon (which icon is the most converting)
- screenshots (find the best screenshots for your app and right order for them)
- description (Call to action increases conversion by 135%)
- 'read more' button (Learn if you need to put much efforts into writing)

no ticket - no bug
04-16-2015, 07:43 PM
#4
Joined: Apr 2010
Location: San Francisco, CA, USA
Posts: 43
Your poll - every option for me! Tried AB testing via mobile ad network, Facebook ads, and Twitter ads. Very hard to do - is the 'ad optimization' messing up the test? I've asked my favorite ad network for this feature and they are not really interested.

Where is the traffic for your test landing pages going to come from though?

Mark J, Hit Tennis 3 maker, @markjnet
05-02-2015, 04:32 AM
#5
Joined: Feb 2014
Posts: 33
Quote:
Originally Posted by markofjohnson View Post
Your poll - every option for me! Tried AB testing via mobile ad network, Facebook ads, and Twitter ads. Very hard to do - is the 'ad optimization' messing up the test? I've asked my favorite ad network for this feature and they are not really interested.

Where is the traffic for your test landing pages going to come from though?
as of now you bring the traffic to the experiment and the system randomly delivers variations to different users. thus 'ad optimization' has no impact on the results.

the most common case for us is to set up cpc campaigns on either facebook or adwords and get users to the experiment page

no ticket - no bug
07-02-2015, 05:32 AM
#6
Joined: Feb 2014
Posts: 33
Good news for non US developers - We have just added 6 new languages and now support 10+ local languages for Google Play and App Store (US, DE, ES, IT, NL, PT, pt_BR, SV, JA, PL, RU).

More details on the platform are at splitmetrics.com

no ticket - no bug