Hi Brian,
Congrats on the new game. I love the art style

It would be nice if the game would arrive to Android too. Do you have plans to port it in the future?
About the press kit, it is very complete. It is a very good idea to include the GIFs, not only the video.
However, I see some problems. First of all there is no big headline which describe what your game is about. I mean, I read the first paragraph and I know the game is about a rabbit trying to scape, but I am not sure if it is a puzzle game, or a platform game. Using "genre-defining game" is very dangerous, because people need examples.
You have only 5 seconds to convince a journalist about why your game worth his attention. They receive hundreds of mails every week about new "revolutionary" "unique" "amazing" games. They are pretty used to read things like that, so "genre-defining game" does not impress them. Try to be clear about what your games offers in the first sentence. After that you can say that the game is not really a puzzle or a platform game, because it is so much more.
About the features, one of them is "Original music composed by Jefferson Apply". I do not know Jefferson Apply, so I can't say if this is an important feature. If he has composed music for a well-know video game, name it.
I am agree with Blackharon. You need an external vision of the game. LEt some friends play the game and asked them how they would describe the game and what things they like about it.
Maybe this is obvious, but do not forget to offer free codes to journalist. If you can, offer the codes a week before the launch, so they can work on a day-1 review if they are interested on your game.
Hope this helps!