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Why does apply take forever to review an App?

08-07-2015, 03:37 PM
#1
Joined: Aug 2015
Posts: 9
Why does apply take forever to review an App?

Even the updates take about a week. It can become frustrating at times especially when I can submit an update for google play at 2am on a Saturday night and it will be updated by the time I wake up Sunday morning.
08-07-2015, 04:50 PM
#2
Most of the time is 'waiting for review' as there are a *LOT* of apps being submitted every day. Then each app has to be fully reviewed and checked that it doesn't crash, use Apple's APIs incorrectly or break any one of the app standards rules. That has to be manually tested by someone so takes time. Especially if it's a complex app.

The reason for all this is (in theory) to give App Store users the reassurance that apps they download from the store are safe to use and won't do anything untoward.

08-08-2015, 01:01 AM
#3
Joined: Sep 2014
Posts: 102
It might be frustrating but compared to console approval processes, Apple is a breeze, both in terms of them approving stuff quickly and not being too fussy.
08-09-2015, 10:08 AM
#4
A week is ok:
http://appreviewtimes.com/

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08-12-2015, 11:04 AM
#5
for me it took a week, and my game had a fatal error so my launch day where a total failure... but i fixed the bug and asked for an expedited review, and the next day it where reviewed and approved (after a reject of one of my screenshots that had the "F" word in it..) i think they do a good work
08-16-2015, 02:59 PM
#6
Joined: Apr 2009
Location: Pennsylvania
Posts: 1,006
API usage is checked at the time of submission via automated processes.
The review process seems to be focused at inspecting screenshots and metadata to catch anything potentially offensive, like pictures of guns. I've never had Apple actually catch an application bug or reject an app for crashing - don't count on them to do this.

Quote:
Originally Posted by Zwilnik View Post
Most of the time is 'waiting for review' as there are a *LOT* of apps being submitted every day. Then each app has to be fully reviewed and checked that it doesn't crash, use Apple's APIs incorrectly or break any one of the app standards rules. That has to be manually tested by someone so takes time. Especially if it's a complex app.

The reason for all this is (in theory) to give App Store users the reassurance that apps they download from the store are safe to use and won't do anything untoward.
08-17-2015, 01:41 AM
#7
Apple should hire more people to work on the approving of apps.

To wait one week or more is too long. Also they are too picky with rejections.
One word wrong in the description and the app is rejected. They could remvove the word
from the descritpion and approve the app instead.

Anyhow Apple app review time is too long.
08-17-2015, 04:13 PM
#8
Joined: Aug 2013
Posts: 1,065
Quote:
Originally Posted by rexopaxdev View Post
Apple should hire more people to work on the approving of apps.

To wait one week or more is too long. Also they are too picky with rejections.
One word wrong in the description and the app is rejected. They could remvove the word
from the descritpion and approve the app instead.

Anyhow Apple app review time is too long.
No Apple shouldn't be editing descriptions for the developer. It is up to the developer if they want to change the wording/remove the word etc. Taking that creative control could end up in the description not matching the developers intention.

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08-18-2015, 08:56 AM
#9
Quote:
Originally Posted by Stroffolino View Post
API usage is checked at the time of submission via automated processes.
The review process seems to be focused at inspecting screenshots and metadata to catch anything potentially offensive, like pictures of guns. I've never had Apple actually catch an application bug or reject an app for crashing - don't count on them to do this.
You might not have, but I have (quite obscure crashes too) as well as API features that can't be accessed from obvious menus within the game (which is why it's always worth adding in the notes if you have any secret power user features). I've been doing this since 2008 and seen a lot of different ways Apple can catch something that they think might cause problems for users.
08-18-2015, 04:29 PM
#10
In our experience there is a very consistent pattern over the last 6 years.

* Submit app
* Waiting for review for 5 days (quite consistent on average over the years)
* App enters review
* Wait minutes to a few hours
* App is approved

Clearly very little actual testing happens. Though some does as we have been rejected on a couple of occasions for actual functionality and/or a crash on a device we failed to test everything on.

I don't understand why they have the 5 day holding period before reviewing.

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