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Thoughts about the "Grab Bee'z Nuts" ad?

10-12-2009, 02:14 PM
#1
Joined: Jul 2009
Location: Towson, MD
Posts: 133
Thoughts about the "Grab Bee'z Nuts" ad?

I wonder if anyone has any advice about our advertisement on the front page of Touch Arcade. We're very new to marketing. The ad has been up for a day but has gotten virtually no clicks.

Perhaps the look of the ad is no good? Or the message on the ad? The game name? What about the "available on the app store" message, perhaps it would be better if it instead linked to a website with more information and a video about the game.

Other ideas I was thinking about were:
Have it link to the post about the game in the touch arcade forum. That post has the video and a lot of positive comments from players.
Mention the 99 cent price in the ad. Some ppl don't want to spend more than that on a game. Although other countries use other forms of currency than "cents"

Thanks for your time,
Randy
10-12-2009, 02:16 PM
#2
Joined: Apr 2009
Location: San Francisco, CA
Posts: 1,680
Send a message via AIM to dogmeat
The first thing I thought was "grab dee'z nuts" and since then have ignored the ad.

also, the ad itself isn't very good looking, looks like 10 mins in photoshop playing with the plugins to bevel some text. very amateur-ish looking.

Quote:
Originally Posted by Randimonium View Post
I wonder if anyone has any advice about our advertisement on the front page of Touch Arcade. We're very new to marketing. The ad has been up for a day but has gotten virtually no clicks.

Perhaps the look of the ad is no good? Or the message on the ad? The game name? What about the "available on the app store" message, perhaps it would be better if it instead linked to a website with more information and a video about the game.

Other ideas I was thinking about were:
Have it link to the post about the game in the touch arcade forum. That post has the video and a lot of positive comments from players.
Mention the 99 cent price in the ad. Some ppl don't want to spend more than that on a game. Although other countries use other forms of currency than "cents"

Thanks for your time,
Randy

Artist | Designer
@PixelDogmeat

10-12-2009, 02:29 PM
#3
Joined: Apr 2009
Location: Pennsylvania
Posts: 1,005
I agree with Dogmeat that the name of the game, for me, is a massive turnoff. Having "grab" and "nuts" in the same sentence reads like a play on words that makes me scared to click on it.

Even ignoring the text, there's nothing about the ad that makes me want to click on it. The ad does little to show what kind of game it is, or to offer anything visually that makes me peaks my curiosity. You've got a bee on one side of the screen, and a squirrel on the other.

You'd probably have a lot more clicks if you showed the bee being chased by angry squirrels or vice versa, with a big question mark - i.e. the first frame of a cartoon panel, leaving people wondering what the punchline is.

Quote:
Originally Posted by Randimonium View Post
I wonder if anyone has any advice about our advertisement on the front page of Touch Arcade. We're very new to marketing. The ad has been up for a day but has gotten virtually no clicks.

Perhaps the look of the ad is no good? Or the message on the ad? The game name? What about the "available on the app store" message, perhaps it would be better if it instead linked to a website with more information and a video about the game.

Other ideas I was thinking about were:
Have it link to the post about the game in the touch arcade forum. That post has the video and a lot of positive comments from players.
Mention the 99 cent price in the ad. Some ppl don't want to spend more than that on a game. Although other countries use other forms of currency than "cents"

Thanks for your time,
Randy

Last edited by Stroffolino; 10-12-2009 at 02:41 PM.
10-12-2009, 02:30 PM
#4
I thought it was eye-catching. I already have the game (got a promo ) or I would have been drawn, personally, to click on the ad. As Dogmeat mentioned, it seems like a lewd play on the name. If this is intentional then I would say leave it. If you aren't tied to the message, maybe rephrase.
10-12-2009, 02:34 PM
#5
Joined: Aug 2009
Posts: 2,610
Send a message via MSN to spidey146 Send a message via Yahoo to spidey146
i say its the name, "grab bee's nuts" just scares me, change it and if thats the actual name of the game just change the entire thing, like get the nuts from the bee

Quote:
Originally Posted by Dr. Porkenheimer View Post
Someone is ridiculing Big Albie? Kill him.
Always remember, you can't spell slaughter without laughter.
10-12-2009, 02:49 PM
#6
I think it's not a problem with the name of the game, it's a bit irrational to suggest changing the established name of the game. In and of itself it's a decent name; just the "grab" part could probably go.

Whatever you decide upon, keep the Open Feint icon and maybe add the text "Open Feint" next to it, as I would think this is a good selling point for the game
10-12-2009, 02:50 PM
#7
Joined: Sep 2008
Location: Washington, DC
Posts: 1,151
Haha - I actually thought the name was hilarious, and it was the only reason why I clicked on the ad. I pretty much never click on ads normally.

However, when I went to the store, the first screenshot turned me off. You really need to fix the outlines of the balloons and nuts and those cherries (?) in the upper left. I thought the ad looked cute and cartoony, but the game tries for some photorealism, and it doesn't mesh together very well.
10-12-2009, 02:53 PM
#8
Joined: Jul 2009
Location: Towson, MD
Posts: 133
Thanks a lot for the feedback so far. The double entendre of the game's name was intentional, but clearly "grab bee'z nuts" was taking it too far.
10-12-2009, 03:00 PM
#9
Joined: May 2009
Posts: 11
Quote:
Originally Posted by Randimonium View Post
I wonder if anyone has any advice about our advertisement on the front page of Touch Arcade. We're very new to marketing. The ad has been up for a day but has gotten virtually no clicks.

Perhaps the look of the ad is no good? Or the message on the ad? The game name? What about the "available on the app store" message, perhaps it would be better if it instead linked to a website with more information and a video about the game.

Other ideas I was thinking about were:
Have it link to the post about the game in the touch arcade forum. That post has the video and a lot of positive comments from players.
Mention the 99 cent price in the ad. Some ppl don't want to spend more than that on a game. Although other countries use other forms of currency than "cents"

Thanks for your time,
Randy
The ad copy, "grab bee'z nuts", is kinda ridiculous. makes me want to stay away from the game, though that's just my opinion; it may work to attract others.
the graphics send me the message that the game is not a sophisticated game. looks kinda childish.

as someone who works in marketing research for a living, my advice would be to convert impressions (number of times the ad is seen) into clicks. usually the way to do that is by making sure the ad conveys a specific benefit of the product, which, if you're not getting clicks, is clearly not happening.

if you want to pm me, i'd be happy to offer my advice, and possibly work out a way we can do something more research-oriented to find out what is and isn't working.
10-12-2009, 03:20 PM
#10
Joined: Mar 2009
Location: Oslo, Norway
Posts: 731
I checked it out earlier today an frankly I actually clicked because I thought the graphics in the banner looked so bad. (No offense). I think the screenshots actually looked a lot better than the graphics on the banner which at least is a change from the norm.

Based on the reception the game actually has gotten I must say it seems the ad doesn't live up to the quality of the game...