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Choosing a PR firm or a publisher?

10-24-2016, 02:26 AM
Choosing a PR firm or a publisher?

In your experience, is it better to 1. Self-publish and hire a PR firm to help you launch the game, or 2. Publish with a publisher?
In case of 1, how much did you spend for PR services, and what are results?
10-26-2016, 10:06 PM
Get a good publisher!
If you don't have marketing expertise, it's gonna be very difficult to self publish

10-27-2016, 04:59 AM
Joined: Jun 2016
Location: Norwich, UK
Posts: 48
I'd agree. I do think it's worth pointing out that you will need to have released your game and at least tried before most publishers will even look at your game. The market is so wildly unpredictable it's almost impossible to pick a winner.

Release the game, promote it for free as much as you can, make sure you're collection stats on your game. If you can get your retention rate high and earn good money per install, a publisher may be willing to invest in it.

For this reason, don't just spam your game around to dev forums. They'll install it and play for 5 mins and uninstall causing your retention numbers to look like a nightmare. You're looking to aim for 40% of your players to play the day after they install. That'd be considered a strong performer!

Enhance by FGL.

Automated SDK Integration with zero code.
10-28-2016, 08:57 PM
That's a super nice advice not to post to dev groups, Sam.
Haha, I've never thought of that.
10-29-2016, 12:34 PM
Joined: Feb 2011
Location: Isle of Wight, UK
Posts: 1,538
We've hired a few "indie friendly" PR firms over time. They seemed to get stuff done, but it never really paid for itself. You'll be amazed how few new downloads you'll get from a review, even a good one.

Better to build up buzz yourself and find engaged players to do your talking for you. They are more interested, are not tainted as being paid to speak, and best of all they don't cost anything beyond giving them good support.

Short version: If you need to ask about this, you're in the small indie camp along with most of us. That means you have time but not money. Find a marketing route that costs time but not money, that way you can afford it.

Last edited by Rubicon; 10-29-2016 at 12:36 PM.
10-30-2016, 09:14 AM
Joined: Nov 2014
Posts: 1,006
I'm in the same boat. Although I've already decided I'm doing all the marketing myself, unless a well known publisher knocks on the door.

Just search a lot for marketing articles on the internet about (mobile)games. It will help a lot. Create a folder for all your website bookmarks and start creating a marketing plan & strategy.
10-31-2016, 01:38 AM
Rubicon's comment is spot on. "It never really paid for itself".
I've tried such indie PR services before. They did help creating a proper press release, and sending it to news agencies (in the thousands, according to them). However end results (downloads) are not as expected. Not many news agencies responded with free reviews, most of the responds are asking for extra $$$ to get paid reviews.
10-31-2016, 02:28 AM
Thanks for lots of useful comments, everyone.
I'm too busy with development these days so I couldn't join the discussion sooner.
I guest I'll go with a publisher after reading all your comments.
11-01-2016, 03:54 PM
One resource I find useful is the App Marketing Podcast by Steve Young.

He runs a P.R. firm and has interviewed many successful people in the app world about their experiences.
He also writes a lot about various marketing strategies.

I'm not a client and am not affiliated with him in any way. I'm just impressed with the amount of helpful information he gives away for free.
11-01-2016, 10:41 PM
Thanks for the link, Meshugenah.
I've read some blog posts by that guy, but have never noticed the great podcast. Will download now.