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I don't get it? What's with ngmoco's Plus+ strategy?

10-17-2009, 04:21 AM
#1
Joined: Oct 2008
Posts: 51
I don't get it? What's with ngmoco's Plus+ strategy?

I don't get it, with certain games, like Topple 2 and Dr. Awesome, ngmoco has two versions on the iTunes store - the normal version and the Plus+ version. I have Dr. Awesome (the non-Plus+ version) that I bought a long time ago. But now I see Dr. Awesome is $0.99, while Dr. Awesome Plus+ is free.

How come mgmoco didn't simply update the $0.99 version to include Plus+, instead of putting up a separate Plus+ app for free?

Actually, I seem to remember that it *was* updated to include Plus+, but it was removed sometime recently for some reason? Or am I hallucinating?

I don't get it?
10-17-2009, 04:25 AM
#2
Quote:
Originally Posted by ravenvii View Post
I don't get it, with certain games, like Topple 2 and Dr. Awesome, ngmoco has two versions on the iTunes store - the normal version and the Plus+ version. I have Dr. Awesome (the non-Plus+ version) that I bought a long time ago. But now I see Dr. Awesome is $0.99, while Dr. Awesome Plus+ is free.

How come mgmoco didn't simply update the $0.99 version to include Plus+, instead of putting up a separate Plus+ app for free?

Actually, I seem to remember that it *was* updated to include Plus+, but it was removed sometime recently for some reason? Or am I hallucinating?

I don't get it?
They're all going to be updated to include Plus+ eventually. Aside from that, I agree with you, this decision to release separate apps is bad.

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10-17-2009, 04:28 AM
#3
Joined: Dec 2008
Posts: 686
They give the apps with Plus away for free.

People like free, people signup for Plus.

Plus users grow nicely

ngmoco can then monetize that userbase in some way.

Don't forget - there is some opposition (OF) so the more people saying they want Plus means more devs integrating with Plus. You just need enough users asking - so you give the game away for free. If you see it as a loss leader it makes sense.
10-17-2009, 04:33 AM
#4
Joined: Oct 2008
Posts: 51
Quote:
Originally Posted by markx2 View Post
They give the apps with Plus away for free.

People like free, people signup for Plus.

Plus users grow nicely

ngmoco can then monetize that userbase in some way.

Don't forget - there is some opposition (OF) so the more people saying they want Plus means more devs integrating with Plus. You just need enough users asking - so you give the game away for free. If you see it as a loss leader it makes sense.
I get the concept, but why not just update, say, Dr. Awesome to include Plus+ and make it free, and leave it at that? Why even release a separate app and leave the non-Plus+ app at $0.99? I feel gypped.