Have you seen Christmas sales?

[VirtualPool]

Please, someone else verify that their sales for Dec 25th increased by 4 TIMES. I am reluctant to get excited as I fear ITunesConnect has messed up.

[Manta Research]

HOLY CRAP!

I saw the same thing. 3x-4x across all titles! Most of the increase came from US + Canadian sales. Rest of the world was higher, but not significantly.

Very Merry Christmas :-)

[VirtualPool]

Originally Posted by Manta Research

HOLY CRAP!

I saw the same thing. 3x-4x across all titles! Most of the increase came from US + Canadian sales. Rest of the world was higher, but not significantly.

Very Merry Christmas :-)

Yep, exact same thing here. US sales went crazy, everthing else was maybe 2 or 3 times more.

Thanks for the confirmation.... going out to party now.

[spmwinkel]

Congrats guys, great to see you rewarded for your continued efforts.
I hope that the post-Christmas sales will also be good for you, because of the gift cards people got.

[Rocketman919]

good luck with the sales devs!

[Solitaire City]

Sales of my Solitaire City game increased by nearly 4 times on Christmas Day and Boxing Day and doubled on the days leading up to Christmas, so you'll be pleased to hear your sales data isn't a mistake !

Time to sing that horrible cheesy song .....

"Well I wish it could be Christmas .... every day
When the kids start singing and the band begins to play-eeeay
Oh I wish it could be Christmas every day-aaay
So let the bells .... ring out ... for Christmas !!!!!!!"

Apart from the expected increase in US sales, I saw huge sales increases in the UK and France and pretty decent pops in Germany and Italy. I found it interesting that sales from Japan, which have been fairly decent for me since I had my App's description translated into Japanese were fairly pathetic this festive season. I guess the Japanese don't celebrate Christmas ?

[Morti]

Hi,

noticed here too a heavy x3/x4 bump during the christmas days. My free game Bubble Bang Lite went up from 5.000 downloads per day up to 20.000. The full version of Bubble Bang went up by x3.5



Regards
Martin
---
www.Decane.net

[Manta Research]

Arn,

I saw you posted an article on Macrumors correlating the christmas day app sales to the increase in iPod Touches over the holidays. There's no question that some of the bump was from new owners, but I believe the real reason for the christmas day increases in the western countries was simply that people were sitting around at home and had more time to browse. This is the same as the "weekend effect" where most developers see a nice 20-30% increase, but multiplied by 10x over Christmas :-)

Having said that, I really hope to heck that I'm wrong and you're right but I don't think the sales data over the next few days will reflect that.

[arn]

Originally Posted by Manta Research

Arn,

I saw you posted an article on Macrumors correlating the christmas day app sales to the increase in iPod Touches over the holidays. There's no question that some of the bump was from new owners, but I believe the real reason for the christmas day increases in the western countries was simply that people were sitting around at home and had more time to browse. This is the same as the "weekend effect" where most developers see a nice 20-30% increase, but multiplied by 10x over Christmas :-)

Having said that, I really hope to heck that I'm wrong and you're right but I don't think the sales data over the next few days will reflect that.

obviously, it's hard to say.... but since the browser market share is a percentage, you are then saying that people who stayed at home on Christmas for some reason browsed disproportionately more on their iPod Touches but than others did on their home computer or iPhone.

it'll be interesting to see how the sales numbers trail out in the next few days/weeks.

arn

[Manta Research]

Originally Posted by arn

obviously, it's hard to say.... but since the browser market share is a percentage, you are then saying that people who stayed at home on Christmas for some reason browsed disproportionately more on their iPod Touches but than others did on their home computer or iPhone.

it'll be interesting to see how the sales numbers trail out in the next few days/weeks.

I think there's no question that there were a lot more Touches given on christmas than iPhones. That makes complete sense, and hence the spike in web presence. I'm just saying that unless you have some other data indicating that the increase in app sales were largely attributable to the Touch, the christmas day increase was likely a general increase in sales across all platforms.

Here are numbers for two of our games, with Dec 23rd sales being normalized to 1.0. I'm really hoping you're right and that we see a general increase in sales going forward.

App1:
Dec 24 1.05
Dec 25 2.28
Dec 26 1.79
Dec 27 1.44
Dec 28 1.43

App2:
Dec 24 1.43
Dec 25 3.40
Dec 26 2.06
Dec 27 2.22
Dec 28 1.90

Dec 29's numbers will be telling since 27/28 was a weekend as well, and many people are back at work this week.