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TradeMarked Touch™

11-15-2016, 06:44 AM
TradeMarked Touch™

It just struck me that atari have trademarked Touch™.

So how does that work? Does that mean if someone wants to use the word Touch™ they have to ask permission of atari to use the word Touch™.

If someone wants to use Touch™ in a title of a game they cant unless atari give them permission?

This reminds of when King tried to trade mark candy wasn't it?

EA mobile Game Changer member + Streamer
11-15-2016, 07:00 AM
Joined: Nov 2014
Location: Tokyo-3
Posts: 457
This is just like when the Fine Bros. trademarked the word "react" for a bit.
11-15-2016, 07:03 AM
Yeah i remember they tried too but after the backlash dropped the idea

EA mobile Game Changer member + Streamer
11-15-2016, 01:09 PM
Joined: Jul 2011
Location: The red Skittle
Posts: 5,813
I haven't read their particular application, but in cases like this they do need to provide context - they cannot literally trademark the word "touch" in any and all uses.

Based on no real information - chances are, they trademarked it for use at the ends of titles. E.g. Pocket Game Touch might be infringing, but Touch My Pocket wouldn't be. It would make sense if they wanted to release mobile versions of all their games and keep them all similarly named.

Asteroids Touch (tm)
Centipede Touch (tm)
Breakout Touch (tm)

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