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Apple Search Ads

12-12-2016, 07:56 AM
#1
Senior Member [Original Poster]
Joined: Oct 2013
Posts: 150
Apple Search Ads

Dear all, I haven't found a topic about this but has anyone of you ever tried the pretty new Search Ads from Apple? Have you had success? Did it completely fail for you? Atm you still get a $100 voucher when you sign up so I did and will see what the outcome will be for our submarine simulation game.

I already have some numbers but they are currently still too few to have some significance.

Cheers!

My dev blog - including app sales reports!
Silent Depth - a submarine game
Facebook
12-20-2016, 07:05 AM
#2
Senior Member [Original Poster]
Joined: Oct 2013
Posts: 150
Ok, no one interested in this? So far I'm pretty satisfied with the results. I have search ads running for about 10 days now for a $7.99 game:



So I spent €54.49 to create 30 sales for €7.99 each.

My dev blog - including app sales reports!
Silent Depth - a submarine game
Facebook

Last edited by Xaron; 12-20-2016 at 09:23 AM.

12-20-2016, 09:16 AM
#3
Joined: Aug 2015
Location: London
Posts: 111
Is this new the search ads? Sounds worth looking into!
12-20-2016, 09:22 AM
#4
Senior Member [Original Poster]
Joined: Oct 2013
Posts: 150
I think Apple introduced this in August or September this year, so yes, this is pretty new:

http://searchads.apple.com/

Plus you get a $100 code when you signup now, still valid till end of this year.

My dev blog - including app sales reports!
Silent Depth - a submarine game
Facebook
12-20-2016, 09:32 AM
#5
Joined: Aug 2015
Location: London
Posts: 111
Quote:
Originally Posted by Xaron View Post
I think Apple introduced this in August or September this year, so yes, this is pretty new:

http://searchads.apple.com/

Plus you get a $100 code when you signup now, still valid till end of this year.
Perfect thanks - can confirm the $100 code is still given out!
12-20-2016, 08:24 PM
#6
Joined: Aug 2016
Location: Michigan, U.S.
Posts: 17
Thanks for sharing!

I just signed up today. I'm gonna start with 2 cents for CPT and see how it goes.

--
Alan Scarantino
Founder, Rasterzone Entertainment
http://GalleryHero.com
12-21-2016, 02:51 AM
#7
Joined: Aug 2015
Location: London
Posts: 111
Quote:
Originally Posted by rasterzone View Post
Thanks for sharing!

I just signed up today. I'm gonna start with 2 cents for CPT and see how it goes.

--
Alan Scarantino
Founder, Rasterzone Entertainment
http://GalleryHero.com
Good shout, I went in low as well at $0.10 for my $1.49 game so far... 3 impressions in about 12 hours...

Does it mean I'm bidding too low?
12-21-2016, 03:03 AM
#8
Senior Member [Original Poster]
Joined: Oct 2013
Posts: 150
Hard to say, I use $0.20. I think much more important are the keywords you use. The more generic the more unlikely that you will get impressions and taps because then you are in the same boat with others who have the same keywords.

My dev blog - including app sales reports!
Silent Depth - a submarine game
Facebook
12-21-2016, 11:40 PM
#9
Joined: Aug 2015
Location: London
Posts: 111
Quote:
Originally Posted by Xaron View Post
Hard to say, I use $0.20. I think much more important are the keywords you use. The more generic the more unlikely that you will get impressions and taps because then you are in the same boat with others who have the same keywords.
Thanks for the tips - I guess it's about experimenting and trying to find a sweet spot. Thing is, developers already pay 30% cut to the platform and then if you factor in ads, tax etc it leaves a very tight profit margin.
03-06-2017, 04:01 AM
#10
Senior Member [Original Poster]
Joined: Oct 2013
Posts: 150
Here's an update for the last 3 months from my side. Still using search ads. Working great for me:


My dev blog - including app sales reports!
Silent Depth - a submarine game
Facebook