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The Charmed Effect

12-02-2009, 10:48 PM
#1
Joined: Sep 2009
Location: Vancouver, Canada
Posts: 977
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The Charmed Effect

Many have asked, including myself, what is the effect of having your game featured by Apple on the App Store.

I found out yesterday that Charmed had been added to the Hot New Games category on the iPhone and iPod Touch list. This list does not show up on iTunes website, only on the device, but it seems that it still has quite an impact.

In surveying my with iDevices friends, it seems that more than half of them acquire new games and apps directly on the iDevice itself, and they almost never use iTunes to look for new ones. I am the opposite!

Anyway, I thought I would share what is happening with Charmed to give some perspective to other developers. I don't know how this will turn out in the end, but let's enjoy the ride while it lasts!

Here is the graph of Charmed's ranking (from AppFigures.com) from Nov 30 - Dec 2, 2009:



As you can see, we had just fallen out of the Top 200 in Board games in the US, and had been well out of the Top 200 in Puzzle games for a while.

Currently Charmed is sitting at:
US: #38 Board Games, #77 Puzzle Games
Canada: #24 Board Games, #57 Puzzle Games
Sri Lanka: #5 Board Games, #3 Puzzle Games (it was #2 earlier!)
Sri Lanka is funny, because I attained the rank of #2 Puzzle Game by selling 1 copy there yesterday!

Note that I dropped the price of Charmed to $0.99 to ensure that I removed any barriers that people might have for an impulse buy. I figure this could be the one big shot to get as high as possible, so I wanted to make the most of it.

If anything major changes, I'll post here again, and I will also post information once Charmed is no longer featured to give you some info on how things turned out.
12-02-2009, 11:19 PM
#2
Joined: Nov 2009
Posts: 297
Wow it would be really cool to compare this to featured on iTunes not on the idevice. I know most of my friends use it on the idevice but I use both evenly.

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12-02-2009, 11:50 PM
#3
Joined: Sep 2009
Posts: 330
Lookin forward to seeing the results throughout the week. Good Luck!

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12-02-2009, 11:58 PM
#4
Joined: Jun 2009
Location: London, UK
Posts: 3,741
Interesting topic. A price drop was definitely the right thing to do, I think we're all guilty of impulse buys and it's most likely to happen while we're idly broswing the main lists, "New", "What's Hot", "Top 25" and so on...

I always download directly onto my iPod Touch simply because syncing is annoying. Sometimes I'll buy several games a day and to keep connecting it up to my PC all the time gets old real fast.

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12-03-2009, 12:08 AM
#5
I tend to search for games on my iPhone as well, so you are really lucky to appear there- I hate iTunes.

Your Sri Lanka comment was funny. I think we hit #1 in Russia by selling a whopping 4 copies.

I'm not sure whether I should buy the game now, or wait until it starts to even out, so that maybe my one extra sale will give it a small boost when it needs it.

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12-03-2009, 03:27 AM
#6
Joined: Feb 2009
Location: San Jose, CA
Posts: 546
Congrats on getting featured!

Just to add more fuel to the fire, I also download ONLY on my iPod Touch. I usually check a few lists: Hot New Games, Top 25, Top Games, Games by Release Date. Probably 50% of my purchases come from these lists; the rest are from TA news posts & forum recommendations.

Anyway, keep us posted! I was featured for a week recently, and it's really exciting to check the sales when you wake up every morning.
12-03-2009, 05:32 AM
#7
Joined: Sep 2009
Posts: 5,678
I used to do it only on my Mac because I didn't always have wifi access, but now that I do, I verrrrrry rarely use my comp. Its just so much easier to do it straight from my device. Congrats on your Sri Lanka ranking
12-03-2009, 07:09 AM
#8
Joined: Sep 2009
Location: Georgia
Posts: 314
Ken, Charmed was at #34 in board games when I looked for it this morning, so it climbed a few more points after you wrote your initial post. Oh and my wife installed Charmed Xmas last night and wound up playing it until like 4am this morning!!! The review on iTunes from me is actually her. She's addicted now. So, is there a 12 step program for Charmed addicts yet?

Congrats on the recent surge from being featured!

Q

PS- I am like you, I usually shop for apps in iTunes. Maybe 25% of the time it's via the on-device AppStore.

Quorlan
12-03-2009, 07:53 AM
#9
Joined: Sep 2009
Location: UK / Toronto
Posts: 602
Weird! I'm surprised so many just use the iPod touch for downloads and not iTunes.

It might be because I also sync a lot of podcasts so it's easier to just sync in iTunes. But I can see why someone who uses their iPod touch primarily as a gaming device would just download over wifi. Very important point to consider!
12-03-2009, 08:15 AM
#10
Joined: Sep 2009
Location: Georgia
Posts: 314
Yeah, I think it's important to consider the audience. People who primarily use their device for gaming seem to do most of their purchasing on-device, which those who use it for more mundane things primarily seem to use iTunes for shopping and syncing more often. This is in no way scientific, just the result of asking 20 or so people around the office and the family how they shop (on device or in iTunes). From this non-scientific, tiny survey it would seem if you're targeting gamers specifically getting featured on-device is a far better boon than in iTunes proper on the desktop.

Q

Quote:
Originally Posted by EssentialParadox View Post
Weird! I'm surprised so many just use the iPod touch for downloads and not iTunes.

It might be because I also sync a lot of podcasts so it's easier to just sync in iTunes. But I can see why someone who uses their iPod touch primarily as a gaming device would just download over wifi. Very important point to consider!

Quorlan