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A success story....really?

12-03-2009, 03:39 PM
#1
Joined: Sep 2009
Posts: 330
A success story....really?

Chapter 1: Boobs & Random Numbers

I read so many failure stories from indie developers while we were making our first app, e.g. all their apps making 1 or 2 sales over a 30 day period, it was fairly discouraging. Though, we invested so little into our projects (just $$ for the mac mini) it was hard not to move forward. Initially we started working on games for the app store, but I realized all these failure stories were coming from game developers. So after redesigning our project list, we ventured towards every category besides games.

But wait, everyone in the company, my two older brothers and I, are hardcore gamers, why should we stray from our most prestigious and experienced area? Good question...

After a long and constructive company meeting we decided to continue with the non-games project list, and throw something -- anything -- into the games category to test the waters. So while juggling code, art, and projects we kicked out our very first app into the review queue in less than 48 hours from start to finish. This app was not taken seriously at all and we still had great development towards our more thought out projects while we churned this one out. Funny thing about all this is the 48 hour app sold well, oddly well. Maybe even some of you reading this have bought it on a lonely night while browsing the games category (App Link). We made back our entire investment within the first week of it being on the store, it was (and still is) in the top paid list of it's category from day 1. It makes me question that if we can make an app that brings in this much money in 48 hours of work, why are there so many failures? Honestly I don't know, and after getting our 2nd (more serious) app onto the store, that question has yet to be answered...

Chapter 2: Water Your Body vs. Eight Glasses A Day

Three days after our first app went live, we got approved and ready to sell our second app. This one we put more work into it, and it showed. It also showed in the sales reports. We nearly doubled the amount we were selling from our first app. Making it onto the top charts in Healthcare & Fitness on the first day, and only moving upwards. After our successful launch, and continuing success. We said to ourselves, "There is our Healthcare & Fitness landmark." and moved on. It was pretty interesting though, how we established our spot in the category. Originally, we had a competitor on the top paid list, who had a very similar app and called himself, "Eight Glasses a Day". While we were in production for Water Your Body (which was originally titled Drink For Your Health) he was sitting comfortably in the 25-30 ranked range.

Now, I always love to see an action create a reaction. As soon as we launched, within a few hours, he dropped 20 places down to 45, and even more the next day. Our app's both ended up around the 60's and 70's area battling it out. We would never move up or down in rank together. It was either one moves up and the other moves down or nothing. This made things a little more exciting, and so we decided to release an update that would make our app perfect for what it did, and also change a few of the design elements. This consisted of spending two days adding new art, a ton of features, redesigning the icon, and getting a new title.

We e-mailed apple review HQ asking them to expedite the review process, they replied same-day simply saying, "We will give you a one-time exception and expedite the review process." A week later our update released and well, it's been only two days since it came out, our sales increased dramatically, our rank is in a steady increase, and our competitor is slowly but surely fading off the charts. /highfive to another FoWare victory!

Chapter 3: Finance Category

Coming Soon...(Waiting for Review -> In Review last night)





Also, a heads up, we've been using a pretty awesome camera to document everything we've done in the past month of development. We will continue to document it for our entire project list and eventually make a full feature film out of it which will detail a success story of the american indie dev. Look for it Q2 2010!

TLDR: Read it. Also, share with us your own success story to inspire developers everywhere.

Edit: I should probably mention, for the story's sake, that we all work full-time jobs outside of software development. We don't depend on any of the income we make from the app store.

Water Your Body (ON SALE $0.99)
http://apps.google.com/#1iPhoneApp
Tic Tac Pro (FREE)
New and Noteworthy!

Last edited by bravetarget; 12-03-2009 at 05:08 PM.
12-03-2009, 04:14 PM
#2
Joined: Apr 2009
Location: San Francisco, CA
Posts: 1,680
Send a message via AIM to dogmeat
show me the money!

I live right near the guy that did iGirl ( i think that's what it's called ) and he made roughly 5 mil off that app alone..

Artist | Designer
@PixelDogmeat

12-03-2009, 04:44 PM
#3
I have a question.
Did you get the rights for the pictures of the girls in your app?
And if so, where do you get it?
12-03-2009, 05:12 PM
#4
Joined: Sep 2009
Posts: 330
Quote:
Originally Posted by ziggyeye View Post
I have a question.
Did you get the rights for the pictures of the girls in your app?
And if so, where do you get it?
Good question. Interestingly enough, the longest part of developing the app was getting girl pics.

We did get rights to the pictures from a stock photo site. My brother had a bunch of credits left in his account on www.dreamstime.com from a long time ago so we used them on the girl pics.

Water Your Body (ON SALE $0.99)
http://apps.google.com/#1iPhoneApp
Tic Tac Pro (FREE)
New and Noteworthy!
12-03-2009, 05:26 PM
#5
Joined: Aug 2009
Location: San Francisco
Posts: 362
Send a message via Skype™ to micah
It's a lot easier to make money when you're exploiting women.

--=] Insurgent Games website | twitter [=-
Cryptose (TA) - Skeleton Key (TA) - Skeleton Key HD (TA link) - Aeropack (TA)
12-03-2009, 05:35 PM
#6
Joined: Sep 2009
Posts: 330
Quote:
Originally Posted by micah View Post
It's a lot easier to make money when you're exploiting women.
These femmes are all models, who dressed themselves in the bikini and walked themselves to pose in front of a camera. Exploit isn't the word I would use.

Also, if you read chapter two, you would see that we were more successful without the use of girl pics.

Water Your Body (ON SALE $0.99)
http://apps.google.com/#1iPhoneApp
Tic Tac Pro (FREE)
New and Noteworthy!
12-03-2009, 07:06 PM
#7
Joined: Apr 2009
Location: San Francisco, CA
Posts: 1,680
Send a message via AIM to dogmeat
Quote:
Originally Posted by bravetarget View Post
These femmes are all models, who dressed themselves in the bikini and walked themselves to pose in front of a camera. Exploit isn't the word I would use.

Also, if you read chapter two, you would see that we were more successful without the use of girl pics.
exploitation of the human body.

Are you saying the mother who gives a blowjob on camera to make some cash so her son with cancer can get that next shot of chemicals is not exploiting her body to achieve the goal? Sure, she walked into the studio, and did the deed, her body was exploited.

draw from; make good use of;

are some definitions of "exploit".

Artist | Designer
@PixelDogmeat
12-03-2009, 07:11 PM
#8
Joined: Jun 2009
Location: London, UK
Posts: 3,741
Why is taking a photo of the human body exploitation? Modelling is hardly prostitution and to be honest at that level it's not even great money, so they're hardly forced into it.

  /l、
゙(゚、 。 7 ノ
 l、゙ ~ヽ
 じしf_, )ノ
12-03-2009, 07:16 PM
#9
Joined: Sep 2009
Posts: 330
Quote:
Originally Posted by dogmeat View Post
exploitation of the human body.

Are you saying the mother who gives a blowjob on camera to make some cash so her son with cancer can get that next shot of chemicals is not exploiting her body to achieve the goal? Sure, she walked into the studio, and did the deed, her body was exploited.

draw from; make good use of;

are some definitions of "exploit".
I also believe exploit is defined as "to make use of selfishly or unethically." Which, unfortunately, is the more common use of the term.

This is not the case, as they are doing what they wanted to do, and we supported that.

Water Your Body (ON SALE $0.99)
http://apps.google.com/#1iPhoneApp
Tic Tac Pro (FREE)
New and Noteworthy!

Last edited by bravetarget; 12-03-2009 at 07:32 PM.
12-03-2009, 10:52 PM
#10
Joined: Dec 2008
Location: California, USA
Posts: 2,143
Women are exploited and also exploit themselves because us men are supposedly dumb enough to let it affect our purchasing decisions. That's why beer ads have so many boobs in them.

So who's really being exploited...the women, or the men who are drooling over the women and paying to do so? I worked in a business for four years that involved women using their bodies to make money off of men (not illegally!)...I've seen it all.

So what?

To the OP...thanks for the story.