This after giving all that lip service of avoiding the "race to the bottom".
Seriously, I can't understand, from a business standpoint, why they'd drop the price so drastically. Dropping price I understand. But why do it by ~40% the first time around (going from $9.99 to $5.99) and now by ~90% this time (from $5.99 to $0.99)?
Why not follow the Sega strategy of dropping in steps of 20% first time around then 25% the second time around. Super Monkey Ball, one of the more successful games in the store in terms of sales, followed this strategy, going from $9.99 down to $7.99 and then down to the current price of $5.99. Any guess where Sega will drop price to, if they do, after this? Probably by ~50% of the current $5.99 price down to $2.99. They've given themselves far more leeway and strategic room.
It's much better to drop price in small steps than drop price drastically. Quite a few of the folks that pick this game (Hero of Sparta) up now at $0.99 might have been among those who would have very well picked it up at $1.99 or even $2.99. Potential revenue missed out on again. The folks who will buy only at a buck they can get down the road. The key is to soak up as much of those willing to pay higher prices at those higher prices along the way. That's maximizing revenue potential. That's what Sega has done. EA, for the most part, has done just that as well. Gameloft looked like they would follow that very successful model, but instead they play right into the same fool's gold rush to which other developers play.
I really don't understand the publishers going that low in price that soon from a marketing and business standpoint.
As a gamer, however, I say this to my fellow gamers who haven't picked up the games yet:
Do it now. They're only a buck. Let Gameloft's apparently cocaine (cocaine is a helluva drug) fueled silliness be your ticket to good games at low prices.