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How to get good exposure for your game

12-30-2009, 04:01 PM
#1
Joined: Dec 2009
Posts: 28
How to get good exposure for your game

Hi guys,

I have recently released a game called 'Trace It' on the iPhone and am currently trying to devise good ways of getting it some exposure.

The game concept is relatively unique and quite fun if you like an accuracy challenge. Everyone who has tested it so far has come back quite positive about the whole experience so I guess the product is something people like once they give it a try.

The problem I have at the moment is getting noticed in the sea of games (often clones of eachother) out there.

Apple don't really make it that easy for anyone to find interesting content and a lot of games I imagine fall by the waist line simply due to the sea of apps out there.

I'm basically after some advice really, should I do a lite version of the game? I have not seen a direct correlation between someone releasing a lite version of their product and sales so far, I could be wrong though (I'm still a noob to marketing).

Another option is to drop the price to a dollar instead of two which I guess would make it pop up on anyone's radar who is after a nice quick fix at a low price...

But then the product has not been out that long and maybe I simply need to market in a different way or something :-)

Any of your thoughts on this subject would be greatly appreciated and well received indeed.

I look forward to reading your responses :-)

Have a great new year!

Kind Regards,

Kim.

P.S. I dont want to plug my product on this thread as there is another thread for my game elsewhere on these forums, simply search the name :-)
12-30-2009, 04:07 PM
#2
Joined: Apr 2009
Location: England
Posts: 211
well talking about it on a place like touch arcade is a good start. btw u got a video of your game? just getting it noticed and boosting it into the top 100 will boost it's sales. just anything to get it shown.

12-30-2009, 04:07 PM
#3
Joined: Jun 2009
Location: London, UK
Posts: 3,741
Quote:
Originally Posted by zaqualieff View Post
P.S. I dont want to plug my product on this thread as there is another thread for my game elsewhere on these forums, simply search the name :-)
You can at least do this

Trace It: http://forums.toucharcade.com/showthread.php?t=35992

Also, we get loads of developers discussing this kinda stuff, so the "iPhone and iPod Touch Developers" section of the forum probably has a lot of good info by now from people with experience. I usually direct people over there but of course asking here is also good because consumer opinion is important too

  /l、
゙(゚、 。 7 ノ
 l、゙ ~ヽ
 じしf_, )ノ

Last edited by MidianGTX; 12-30-2009 at 04:09 PM.
12-30-2009, 04:34 PM
#4
I like Trace It. It's a unique game. I think that a game like this certainly needs some kind of exposure to allow more people to see what is different about it's gameplay than the thousands of other games on the AppStore. I'm just not sure whether a "lite" game is the answer...

GameCenter: rich_952000
I'm generally active on Twitter concerning all things iOS, PS and Nintendo; Hit me up
@dick_952000 Love TouchArcade? Hit up their Patreon
12-30-2009, 04:38 PM
#5
Joined: Apr 2008
Posts: 2,438
Every developer should have a game video for their game. It's not necessarily going to make your game a success... but it lets people actually see the game.

I don't understand why anyone is releasing a game without a video these days.

arn
12-30-2009, 04:48 PM
#6
Quote:
Originally Posted by arn View Post
Every developer should have a game video for their game. It's not necessarily going to make your game a success... but it lets people actually see the game.

I don't understand why anyone is releasing a game without a video these days.

arn
Very good advice from someone who knows iDevice gaming

GameCenter: rich_952000
I'm generally active on Twitter concerning all things iOS, PS and Nintendo; Hit me up
@dick_952000 Love TouchArcade? Hit up their Patreon
12-30-2009, 05:09 PM
#7
Joined: Dec 2009
Posts: 28
Good idea my friend, I'll see about making one later today.

Do you think I should do it myself or is it better to get someone impartial to do it so it's a fair look at the game? (although I guess I would be a lot more thorough...maybe..lol)

I also have a load of promo codes that I have been trying to use to get people to review the product on the app store but it seems difficult to distribute them given the amount of leeching that seems to be going on :-)

If anyone is up for it btw, I'm happy to give you a code to have a bash, I guess it would have to be something like to members only with more than 15 posts or something? What are your thoughts?

Kind regards,

Kim.

Last edited by zaqualieff; 12-30-2009 at 05:11 PM.
12-30-2009, 08:56 PM
#8
Joined: Oct 2009
Location: Manchester, England
Posts: 398
Hi Kim, I'm Elliot
I've just looked at your game on the app store (iPhone version) and personally I think it's the lack of detail In your app info that's unfortunately letting you down. Remember: more people find games on the app store than on websites. For example, my mum browses the app store regularaly, but never the net for iPhone apps. Anyway, try something catchy, that draws you in. A great example is Flight Control. In the info (when it first came out, they've changed it since then) it said something like this:

Ever fancied taking control of LA airport's traffic control in your coffee break?

Now, how cool does that sound?!
Another great thing about flight control was the wording. At the end it says "so sit back, fasten your seatbelt and enjoy the ride!" or something similar. It's telling you to do something, with a phrase that many people have heard before. It gets you in the mood, it makes you want to do it.

So, in my opinion only of course, I'd rewrite your app info. Here's what i'd do...

Try to sell your game more, don't just list what's in your game, draw everyone in. Let their imaginations fly! I remember as a child books that were just like your app, they had a faint picture and you drew over it with your pen. Try to relate to that somehow.

"Trace-It is a game for all ages that puts your tracing and accuracy skills to the test."
How about:
Trace-It is an exciting game for everyone between the ages of 2 to 100! Test your accuracy, tracing and steady hand skills as you compete for the world title with online leaderboards. Also improve your drawing skills too, with Trace-It.

I really like your next paragraph about improving hand eye co-ordination but include "test" aswell.
Personally, I think I have good hand eye co-ordination so why would I improve it? I'd much rather test it to see how it compares to the rest of the world! That's why you need to include test!

Features:
Easy level- My young daughter/ son loves interracting with my iPhone so I designed the easy level ideal for toddlers aged (age) to (age) who are rapidly growing up and looking to build and learn their hand-eye co-ordinations necessary for everyday life.

Medium level- Perfect for pre-teens to compete with themselves, and the rest of the world, for the top score!

Hard level- Designed for those who really want to show off their skills to the rest of the world! Do you think you've got what it takes to be the world champion?


Well, it's 1:45am so I'm gonna stop there. I do think Trace-It looks a good game, so I'll probably pick it up in the morning. Oh, last thing. In the description write a bit of the positive feedback you've been recieving.

Hope this helps
Ell*

Add me on Game Center - EIIIOT
Massive Outwitters and Jetpack Joyride fan

Last edited by TheSeldomSeenKid; 12-30-2009 at 09:01 PM.
12-30-2009, 09:01 PM
#9
Good advice is above. Ya really need to sell your app. Some devs do competitions to see who can make the best descriptions.
Heres one I participated in, I saw some good descriptions in there:
http://forums.toucharcade.com/showth...+sling+contest
12-30-2009, 09:53 PM
#10
Joined: Dec 2009
Posts: 28
Hi Elliot, tis a pleasure to meet you.

What an excelent post indeed with some fantastic reccomendations and observations :-)

I really appreciate the comments and posts you have all made so far, it's really nice to have such feedback!

I will take your advice and re-write my app description in the store in the morning so it's a bit more catchy and try to draw a crowd in so to speak ) I might have to borrow some of your phrases if that is okay with you? :P they are well written and just the job!

I have also added my app to the New Year bonanza that Andy is setting up, hopefully it will make it in time. From his response to my email it sounds like it will make it in, poor guy is snowed under :-)

Time for me to hit the sack sadly, but I look forward to reading more posts tomorrow.

This site is verry cool, I'm glad I found it. Everyone has been great and it's a been nothing but a pleasure so far.

If we dont chat between, have a great new year everyone :-)

Kind Regards,

Kim.