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Advertise on Touch Arcade

02-24-2010, 12:30 PM
#1
Joined: Mar 2009
Location: England, UK
Posts: 154
Advertise on Touch Arcade

Hi

I was wondering if anyone is thinking about advertising here on Touch Arcade and what their thoughts are or if you have already what were your sales like afterwards?

I would be interested to know, thanks.
02-24-2010, 12:44 PM
#2
Joined: Mar 2009
Location: Oslo, Norway
Posts: 731
Well, I had a spot up last week and from a pure sales point of view it was most definitely not worth it. 6 sales in total! But then again Fumbers failure was already assured.

I still would definitely not advise against placing an ad though. This was just a first attempt for me to get an idea of what to expect. When preparing an ad campaign however it has to be done with a truly concerted effort. The idea is to get some exposure and build towards the future. Don't expect a banner ad to work miracles alone though the world simply doesn't work that way.

02-24-2010, 01:13 PM
#3
Quote:
Originally Posted by NickFalk View Post
Well, I had a spot up last week and from a pure sales point of view it was most definitely not worth it. 6 sales in total! But then again Fumbers failure was already assured.

I still would definitely not advise against placing an ad though. This was just a first attempt for me to get an idea of what to expect. When preparing an ad campaign however it has to be done with a truly concerted effort. The idea is to get some exposure and build towards the future. Don't expect a banner ad to work miracles alone though the world simply doesn't work that way.
i would advise against advertising, unless you can get it for free. advertising doesnt generate sales, anyone that tells you otherwise is outright lying. this isnt commentary about toucharcades policy, this is more of a warning against other sites that claim your sales will increase by advertising with them.

use advertising for branding. if your sales are low, dont bother trying to brand- it is one of those things where you already need to be established for it to work.

A ragdoll physics platformer:Flickitty
The artist: randall schleufer
Twitter: @FlickittyiPhone
02-25-2010, 03:51 AM
#4
Quote:
Originally Posted by Flickitty View Post
use advertising for branding. if your sales are low, dont bother trying to brand- it is one of those things where you already need to be established for it to work.
Interesting advice, Flickitty, but it seems a bit chicken and egg. How do you suggest building a brand without advertising?

Alien Swing is available from the App Store now!
Follow my development blog at Mr Jack Games
02-25-2010, 04:08 AM
#5
Joined: Apr 2009
Location: Helsinki Finland
Posts: 211
We haven't paid for advertised Angry Birds anywhere so far, but if we we're going to advertise Touch Arcade would be my first choice. I've compared it to many different iPhone related sites and it has by far the most web traffic.

Angry Birds: http://itunes.apple.com/fi/app/angry...343200656?mt=8
Angry Birds Facebook fan page: http://bit.ly/cU9wNq
Rovio Mobile's Twitter feed: http://twitter.com/RovioMobile
02-25-2010, 08:46 AM
#6
Joined: Sep 2009
Location: UK / Toronto
Posts: 602
Quote:
Originally Posted by Flickitty View Post
anyone that tells you advertising generates sales is outright lying.
Hehe. That's a bit extreme, don't ya think?

Marketing can be very effective, but you can't rely on the "idea" of it alone, your ads need to be compelling and targeted properly. Despite the fact you're paying for premium ad space, you need to remember you're still competing against thousands of other ads that users see and hear every day. Only half of the equation is getting that premium ad space, the other half is finding a way to actually stand out from that tiny slot you've purchased on the webpage.
02-25-2010, 09:39 AM
#7
Joined: Nov 2009
Posts: 100
I haven't tried advertising, but I have tried a lot of other marketing schemes. I gotta say, everything I have tried has been "screaming under water". Nothing works.

For me, the only advice I can give about being seen and heard is: get to the top of the app store charts. So there.

That advice is very impractical I know, but it is what generate sales. I haven't seen any other effective means for my apps.

- A
02-25-2010, 09:58 AM
#8
Quote:
Originally Posted by NickFalk View Post
Well, I had a spot up last week and from a pure sales point of view it was most definitely not worth it. 6 sales in total! But then again Fumbers failure was already assured.
Is that a nose or a cancer?
02-25-2010, 10:36 AM
#9
Joined: Apr 2009
Location: Pennsylvania
Posts: 1,006
This is a bit silly. Advertising increases visibility and increased visibility will get you more sales.

That being said, the goal of an iphone ad campaign should not be to immediately pay for itself, but to give your app a "jumpstart" onto or up a top list.

Quote:
Originally Posted by Flickitty View Post
i would advise against advertising, unless you can get it for free. advertising doesnt generate sales, anyone that tells you otherwise is outright lying. this isnt commentary about toucharcades policy, this is more of a warning against other sites that claim your sales will increase by advertising with them.

use advertising for branding. if your sales are low, dont bother trying to brand- it is one of those things where you already need to be established for it to work.
02-25-2010, 02:17 PM
#10
Quote:
Originally Posted by Stroffolino View Post
This is a bit silly. Advertising increases visibility and increased visibility will get you more sales.

That being said, the goal of an iphone ad campaign should not be to immediately pay for itself, but to give your app a "jumpstart" onto or up a top list.
only if you are properly branded. visibilty does not translate directly to sales, it simply throws your hat into the ring. you still need to compete directly with hundreds of other apps at any given time. you need to compete head-to-head with the apps that are immediately getting reviews, coverage and community interest, as well as apps that are already in the top 100 and featured.

for this reason alone, your app needs to already tap into most of those areas before commiting to an ad. ads alone will not put you there.

A ragdoll physics platformer:Flickitty
The artist: randall schleufer
Twitter: @FlickittyiPhone