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A book about Marketing iphone apps is coming out

03-01-2010, 02:11 AM
#1
Joined: Dec 2009
Posts: 726
A book about Marketing iphone apps is coming out

http://www.amazon.com/gp/product/144...SIN=144938028X

I don't know Rana Sobhany and I've only heard her as a on guest this podcast I used to listen called the 404. I'm actually surprised to see her write this book because she comes off as more of an an iphone enthusiast more than a marketing coach. I'm curious to see what this book offers and how well this will do though.

Last edited by Deewin; 03-01-2010 at 10:27 AM. Reason: typo
03-01-2010, 02:41 AM
#2
Joined: Feb 2009
Location: San Francisco, California
Posts: 5,305
Quote:
Originally Posted by Deewin View Post
http://www.amazon.com/gp/product/144...SIN=144938028X

I don't know Rana Sobhany and I've only heard her on a guest this podcast I used to listen called the 404. I'm actually surprised to see her write this book because she comes off as more of an an iphone enthusiast more than a marketing coach. I'm curious to see what this book offers and how well this will do though.
From the description, the book covers the key points that are necessary for a marketing program. Can't speak about the content, but the basics seemed to be covered. Rana has an interesting background since she is more of a storyteller than an actual marketer. I'm not sure how that translates over to iPhone apps, but I can see it being useful in the development of key questions--why should I buy this? and who cares?. It may not apply directly but answering those types of questions is a helpful exercise for selling your product.

03-01-2010, 05:37 AM
#3
Joined: Dec 2009
Posts: 55
On a side note I am currently selling shares in a bridge in Brooklyn.
03-01-2010, 09:00 AM
#4
Joined: Nov 2008
Location: Munich, Germany
Posts: 754
Send a message via Skype™ to mobile1up
Quote:
Originally Posted by Deewin View Post
I'm actually surprised to see her write this book because she comes off as more of an an iphone enthusiast more than a marketing coach. I'm curious to see what this book offers and how well this will do though.
don't you know the rule of thumb?

Q: how to get rich on the app store?
A: write a book on how to get rich on the app store?

seems like another get rich type scheme - why don't developers band together and share experiences and then have a community driven information source.. that way everyone helps each other; instead of sinking $xx into a book and making publishers and authors rich.

unless she actually develops applications and has published them - why would i listen to her advice?

// Aaron Ardiri
Mobile 1UP is a proud indie developer - support us!
developer of Caveman / Caveman HD and GW Series
03-01-2010, 09:49 AM
#5
Joined: Mar 2010
Posts: 1
Quote:
Originally Posted by mobile1up View Post
don't you know the rule of thumb?

Q: how to get rich on the app store?
A: write a book on how to get rich on the app store?

seems like another get rich type scheme - why don't developers band together and share experiences and then have a community driven information source.. that way everyone helps each other; instead of sinking $xx into a book and making publishers and authors rich.

unless she actually develops applications and has published them - why would i listen to her advice?
That's cute. Perhaps you should actually read what it is I've put together. There is no way to "get rich quick" on the App Store. Even the most basic applications that are successful on the Store have a fundamental understanding of marketing principles. Comments like this are why the App Store is so screwed up.
03-01-2010, 10:03 AM
#6
Joined: Apr 2009
Location: Pennsylvania
Posts: 1,006
While your book may have plenty of value, and I suspect it will have automatic appeal to some developers, you're going to have to do a better job marketing it if you want to convince cynical folk that it's worth buying.

I'll check out the Amazon summary, but in the meantime am curious which publishers/developers you worked with to do research for the book?

Quote:
Originally Posted by ranajune View Post
That's cute. Perhaps you should actually read what it is I've put together. There is no way to "get rich quick" on the App Store. Even the most basic applications that are successful on the Store have a fundamental understanding of marketing principles. Comments like this are why the App Store is so screwed up.
03-01-2010, 11:22 AM
#7
Joined: Oct 2009
Posts: 241
Send a message via MSN to tukun
Im very interested to see what this books has to offer
Its only $16 anyway
03-01-2010, 12:32 PM
#8
Joined: Mar 2009
Location: St-Hubert (Quebec), Canada
Posts: 133
@Deewin

I dunno if you saw, but they are also another book for App/iPhone marketing from different authors and publishers.

http://www.amazon.com/Business-iPhone-App-Development-Marketing/dp/1430227338/ref=pd_bxgy_b_img_b


I am curious to see what those 2 book will contains and if it will be worth to read. I have read so many articles and followed other developer experience on forums/twitter that I wonder if I learn really something new that I didn't know.
03-01-2010, 02:14 PM
#9
Joined: Dec 2009
Posts: 726
I know Rana used her connections and Tumblr blog to interview iphone devs but it looks like Dave actually creates iphone apps. I know that doesn't necessarily mean his will be better but I'm also curious if these books actually offer any advice that isn't already known or found though a quick Google search.

Last edited by Deewin; 03-01-2010 at 02:21 PM. Reason: a
03-01-2010, 02:28 PM
#10
Joined: Feb 2009
Location: San Francisco, California
Posts: 5,305
My guess is both books ultimately will offer similar advice. There is no secret formula or hidden method. It really comes down to devs taking marketing seriously and being realistic about their offering. When I was on the PR firm side, having realistic expectations was the biggest obstacle for devs.