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Advertising on Facebook

03-03-2010, 10:21 AM
#1
Senior Member [Original Poster]
Joined: Oct 2009
Posts: 241
Send a message via MSN to tukun
Advertising on Facebook

Im thinking about buying an ad on Facebook. With a massive customer base, on theory it sounds like a very good idea. But Im still skeptical
Has anyone try this before?
if so how effective was it?

Cheers
03-03-2010, 10:35 AM
#2
We've tried it with our game Zepiark, but I can't say that there was a huge effect. There were some clicks, but it didn't influenced sales that much.
Maybe the budget was not that big, not sure.

03-03-2010, 11:34 AM
#3
Quote:
Originally Posted by tukun View Post
Im thinking about buying an ad on Facebook. With a massive customer base, on theory it sounds like a very good idea. But Im still skeptical
Has anyone try this before?
if so how effective was it?
Have you looked at the prices yet? I did, unless you're selling an expensive product I can't see it being worth while.

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Follow my development blog at Mr Jack Games
03-03-2010, 11:41 AM
#4
Senior Member [Original Poster]
Joined: Oct 2009
Posts: 241
Send a message via MSN to tukun
Quote:
Originally Posted by Mr Jack View Post
Have you looked at the prices yet? I did, unless you're selling an expensive product I can't see it being worth while.

The idea only just crossed my mind few hours ago. I've just managed to take a quick look
it appears that we can choose our budget, but theres no fixed rate stated.

i thought price would b competitive, since there are tons of ad on FB.
03-03-2010, 01:48 PM
#5
We tried it at the agency I work for with one of our clients. It worked REALLY well at driving traffic to their site. There are a community college.

But I'm not sure how well it would work for a game since your demographic has to be so specific.

I imagine it would be difficult to find that special person that:
b.) Is interested in games. (easy)
a.) Has an iDevice. (hard)

The nice thing about advertising here at TA or other iphone game related sites is that the people here already meet those criteria. You don't have to worry about wasting money advertising to people who can't even get your product.

But OstinGirl said they had an impact, just not a huge one. So it must work at least a little.

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03-04-2010, 04:35 AM
#6
Quote:
Originally Posted by tukun View Post
The idea only just crossed my mind few hours ago. I've just managed to take a quick look
it appears that we can choose our budget, but theres no fixed rate stated.
There's no fixed rate; it uses a bid system - but it does give estimates for what you need to bid to get an ad up.

Alien Swing is available from the App Store now!
Follow my development blog at Mr Jack Games
03-04-2010, 04:53 AM
#7
Joined: Sep 2009
Posts: 5,678
I use FB on a daily basis, but I never pay any attention to the ads; I usually ignore them altogether. Try creating a Fan page instead..It might help and its free.
03-05-2010, 06:59 AM
#8
Joined: Apr 2009
Location: Helsinki Finland
Posts: 211
I know a developer that set up a Facebook ad campaign to promote a game (I can't say which game).

They fixed a budget and set the criteria in a way that the ads only got shown to Apple employees (Not sure how). He found that the ads in themselves didn't increase sales too much, BUT someone at Apple took notice of the ads and their game got featured in the what's hot section of the appstore in some western European appstores which in turn gave the game a significant boost in daily sales i.e: From 30 units to 500 units a day. Also he claimed that well after being featured the game had a long tail in unit sales.

The developer is convinced that these ads are the reason it got featured as they had no other contact with Apple and the game was a very common card game.

That's my two cents on Facebook ads. I've never used them personally.

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03-05-2010, 10:10 AM
#9
Joined: Oct 2009
Location: Ballarat, Vic, Australia
Posts: 416
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I gave it a try. Probably not the best choice for promoting a free game!

I targeted Bejeweled Blitz players who speak English, and was very clear to put "Super Search 60 for iPhone" in the link, so as to minimize false clicks.

Got a metric tonne of impressions, quite a reasonable amount of clicks, but it burns through the cash quite quickly of course as you do have to put up a reasonable bid in order to ensure that your ad appears. Impressions on a game website would be far more important.

Given that my game uses Facebook Connect to run the leaderboard, I thought it would be an obvious choice, but it simply turns out that I'm paying people to play my free game.

Much better was the wall postings for those who play the game and reach score milestones. The icon and image look nice, and I'm getting a regular stream of traffic of people finding the game in this way. That's far better than any direct facebook advertisment in my opinion. Some people have close to 1000 facebook friends, so that's great coverage.

I set my first trophy to 50,000 points. It's something that not everyone can achieve straight away. Takes around 10 or 20 games to get good enough to get that score. So - people really feel good about picking up that first trophy. And I've noticed almost everyone who reaches the milestone posts their score.

If I can just get the word to more people in one burst - and hit the chart - then I'd definitely have something very big!

Hence the value of high traffic one-hit websites such as FreeAppADay.