★ TouchArcade needs your help. Click here to support us on Patreon.

Tips for submitting app to review sites?

04-26-2010, 08:25 PM
#1
Joined: Oct 2009
Posts: 249
Tips for submitting app to review sites?

Hi,

I did quite a few mistakes releasing my game Vector Rally and one of them was submitting un-professional looking emails to review sites. None of the sites I've submitted were interested in doing a review, including TA.

I guess they didn't think game is worth noticing, but I believe email was to blame as well. I did royally screw up with email to TA, forgot to add link to iTunes, so send another one afterwards with apologies, but damage is done. Also didn't include link to new youtube video etc.

With tuaw site for example I have attached screenshots and later on realized they explicitly ask not to, so I guess my email went to trash straight away.

If only marketing was easy as development

Anyway, how to you guys present your games for review sites?

Any tips is appreciated!

Start your engines gentlemen, Vector Rally is out!

---
Twitter: http://twitter.com/VectorRally
04-26-2010, 09:40 PM
#2
Joined: Jun 2009
Location: Hollywood, CA
Posts: 1,869
It's tough and I'm not the best at it - but generally, in my experience the best bet I have had so far is to make a very clean, professional-looking press release (PDF + some images in a zipfile) along with a brief description of the game and who you are. If you don't want to actually attach it in the email, then give them a clickable link that they can grab it from (I actually have that available on the game website as well). Short and sweet is the best. The lower-profile you are, the harder it's going to be for any of those guys to care so it's best to let the work speak for itself.

A lot of sites mention that it's helpful to have screenshots/etc (otherwise, if they do decide to go ahead and give you a review, then it's work for them to have to start digging for stuff).

It's just a case of doing your homework and seeing what everyone else has done, and doing the same thing. Work harder to try and make contacts within sites and build up any kind of relationships you can, as it will help you immensely. And always remember that, especially at the bigger sites, you are going up against a tidal wave of competition, so try to be as clean/legible/accessible as possible (and don't be shocked/particularly angry if you get ignored)

Last edited by headcaseGames; 04-26-2010 at 10:28 PM.

04-26-2010, 09:54 PM
#3
Joined: Apr 2008
Posts: 2,438
my tip for people submitting review requests. Please include the following:

- iTunes Link / Game Name
- Game Description
- Screenshots
- Link to video

If you do that, you'll be far ahead of most of the submissions.

(eJayStudios, on a personal note. your email didn't hurt you. We took notice of your game in the forums and we tried it but weren't completely sold on it.)

arn
04-26-2010, 10:23 PM
#4
Joined: Oct 2009
Posts: 249
thank you guys for good tips!

arn, I completely understand, this game is not for everyones taste.

Start your engines gentlemen, Vector Rally is out!

---
Twitter: http://twitter.com/VectorRally
04-27-2010, 04:03 PM
#5
Quote:
Originally Posted by arn View Post
my tip for people submitting review requests. Please include the following:

- iTunes Link / Game Name
- Game Description
- Screenshots
- Link to video

If you do that, you'll be far ahead of most of the submissions.

(eJayStudios, on a personal note. your email didn't hurt you. We took notice of your game in the forums and we tried it but weren't completely sold on it.)

arn

Yep, this is a good list and are the basics I would also suggest for submitting to review sites.

Also, if everything you submit is in the form of a link...you won't fall victim to having your email auto-spammed/trashed. Just note in your email that you have screenshots, promo codes, etc that you'd be willing to submit to them if they are interested. This way you get your foot in the door at least :-)

iPhone/iPod Touch Apps by Tiny Tech Studios
04-27-2010, 04:19 PM
#6
Joined: Aug 2009
Location: San Francisco
Posts: 362
Send a message via Skype™ to micah
I send an email that looks like this, and it always seems to go pretty well. With this email, I got 5 iPhone review sites interested in doing reviews (sending it to about 80 sites). Also, with a similar email with a bit of the text changes, I got 4 android review sites to want to do reviews (sending it to about 15 android review sites).

Quote:
Hi,

Insurgent Games is excited to announce Cryptose, our upcoming iPhone, iPod Touch, and Android cryptogram puzzler that has been submitted to the App Store for review (and is already available in the Android Market). Please check out our press release and video trailer below.

If you would like to review Cryptose when it's released, I would be more than happy to send you a promo code (or an ad-hoc build if you don't have a US iTunes account). Just ask.

Press release:
http://media.insurgentgames.com/2010..._Available.pdf

Video trailer:
http://www.youtube.com/watch?v=29fUOz6nsQE (streaming)
http://media.insurgentgames.com/CryptoseTrailer.mp4

Website:
http://www.insurgentgames.com/cryptose/

Press Kit:
http://media.insurgentgames.com/Cryptose_PressKit.zip (1.6mb)

Thanks,
Micah Lee

--
Insurgent Games
http://www.insurgentgames.com/
Haven't yet got a review from TouchArcade though .

--=] Insurgent Games website | twitter [=-
Cryptose (TA) - Skeleton Key (TA) - Skeleton Key HD (TA link) - Aeropack (TA)
04-27-2010, 06:02 PM
#7
Joined: Oct 2009
Posts: 249
Thanks guys, all very good suggestions, will be very helpful for my next game!

Start your engines gentlemen, Vector Rally is out!

---
Twitter: http://twitter.com/VectorRally
04-29-2010, 12:24 PM
#8
I think the "proffessoinal approach" is a good introduction, but if you dont hear back from them about it then send a more "human" e-mail...

Many of the reviewers I now contact I'm fairly casual with/ I bitch to them via e-mail when they beat my score when reviewing the game as a joke etc; and I think it helps create a bit of a relationship and rappore which helps you going forwards, and most of the reviewers are fairly cool to banter with.

Assyria Game Studio -(For Business Enquieries Click Here)

Get normally paid games for FREE at DailyAppDream.com - If any developers want to run a free promo on any of their games then check out the site (it's free)