★ TouchArcade is in READ ONLY mode this weekend while we upgrade. Please support us on Patreon.

The Anatomy of an EPIC App Store Sale: The story of Ow My Balls!

05-11-2010, 01:20 AM
The Anatomy of an EPIC App Store Sale: The story of Ow My Balls!

hey everyone,

i've just posted a full write-up with stats on "Ow My Balls!" epic rise from nowhere to #1 and back to nowhere. if you're considering putting your app on sale, this is worth a read.




Last edited by zeromhz; 05-11-2010 at 02:59 AM.
05-11-2010, 01:44 AM
Joined: Jun 2009
Location: Hollywood, CA
Posts: 1,869
Excellent read. I am always soaking up this kinda stuff whenever another dev goes through all the trouble to document all the ups and downs of their experience in this crazy marketplace - kudos too for actually giving figures!

We just released an app (our second) and are at the beginning, I hope, of a similar journey of some sort, we'll see. Lots of experimentation, being edgy, and trying to (drastically) temper expectations garnished with a heavy degree of patience and thoughtful stick-to-it-ivness seems to be the order of the day.

Good luck with your continued perseverance And that's awesome how high you climbed!

05-11-2010, 02:54 AM
thanks man, really glad you find the data useful. being indie is a real struggle, but in the long run it's worth it if you can ride out the bumps.
05-11-2010, 03:15 AM
Joined: Dec 2008
Location: Sacramento, CA
Posts: 4,567
Excellent post. Enjoyed reading it, thanks.
05-11-2010, 06:07 AM
Joined: Jan 2009
Location: Italy
Posts: 1,455
nice story. I agree that free+DLC seems to be a right strategy for the games that simply didn't sell otherwise - free downloaders still get a nice amount of content for free (I mean, it was initially meant to be paid), and if they like it, devs will likely get some money out of the free exposure.
05-11-2010, 06:57 AM
Thanks a lot for sharing all this information! Great read, a lot of good lessons here.
05-11-2010, 09:52 AM
Joined: Jul 2009
Location: Barcelona
Posts: 144
That was a very nice read, thanks for sharing the information!
05-11-2010, 10:49 AM
Joined: Feb 2009
Posts: 14
You lamented the fact that you hadn't added DLC to the app before putting it out for free, since you now can't monetize against that user base. But is that the case? If you add DLC to the app won't those 1.1M users have the opportunity to upgrade, and thus have access to the DLC?

For sure the exposure would not be the same as it would have been had there been DLC at the moment. Only a portion will upgrade, and a large portion have probably already moved on. But it is an opportunity nonetheless, and you are in a better position than most with > 1M user base.
05-11-2010, 11:24 AM
Joined: Feb 1983
Location: Barcelona
Posts: 1,268,988
"Ow My Balls! is the Citizen Kane of iPhone gaming." -Eli Hodapp, TouchArcade.com

Please add this to the iTunes description.
05-11-2010, 11:57 AM
Thanks for that article.