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My Tip: Avoid Teaser Trailers

02-24-2009, 12:15 AM
Administrator [Original Poster]
Joined: Apr 2008
Posts: 2,438
My Tip: Avoid Teaser Trailers

Dunno if this holds true for other sites or other reviewers, but unless you are id software or some other major publishing name.... don't do teaser trailers.

There have been a few games that have published teaser trailers without any gameplay, and I am quickly bored and will certainly not post a news story on it. But I've later noticed that when the game is released or an actual video is published, I tend to gloss over it because it's not brand new to me. So, for me, a teaser trailer is always a bad first impression of a game.

just an fyi. I think people would do much better with actual gameplay videos or screenshots as their initial promotion. I think the teaser stuff is counterproductive, at least from a publicity standpoint.

02-24-2009, 12:18 AM
I agree, it gets me frusturated when i cant see any gameplay. I mean, if youre proud of your game, show it off! Being able to actually see how a game controls and looks is 10 times better than any written review could give me.

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02-24-2009, 05:56 AM
Joined: Sep 2008
Location: Birmingham, UK, dull corner of the world
Posts: 2,367
Thanks for the tip. I will make sure to post video ONLY when it is ready enough to show off the gameplay.
02-24-2009, 01:27 PM
Gameplay videos bore me to death, so I rarely watch them anymore...5 minutes of watching some guy fiddle around with his iPhone does nothing for me. I'd much rather see something at least mildly entertaining, that gives an idea of the gameplay highlights without dragging on too much. But yeah, teasers that don't show any actual gameplay footage are pretty useless.

02-24-2009, 03:11 PM
My trailer for Rogue Touch kind of fell in-between. It wasn't really a teaser, but it wasn't a 5 minute gameplay video either.

I agree that pure gameplay videos can be very tedious. Especially with less action-packed games. Roguelikes in general are meant to be played a bit more slowly and carefully, so we decided to do quick-cuts of gameplay features and animation to get the point across without boring anyone to death.

I think that was probably the best compromise... if you do a video, be brief but interesting, and definitely make the majority of it cover actual gameplay. As a consumer of iPhone games as well as a developer I don't want to see a minute of 3D cutscenes and 5 seconds in-game

Last edited by CommanderData; 02-24-2009 at 03:14 PM.
02-24-2009, 09:11 PM
Yep, something like that is what I'm talking about. I think that one was actually a little too brief--it could have been longer and showed more of the game, but at least it didn't kill my brain off by showing the game launching on the iPod followed by 30 seconds of poking around in the options screens, etc. (With the obligatory terrible lighting and bad camera angle.)

02-24-2009, 09:20 PM
Joined: Sep 2008
Location: Earth
Posts: 5,252
i agree. those teasers that show the icon or boot screen and then say coming soon just leave me with a negative start up pov. i end up hating most of the games.
02-24-2009, 09:29 PM
Joined: Dec 2008
Posts: 6,509
The typical game trailer/gamplay video:

1) The guy is at the springboard, and he's pressing the icon (edit this part out moron! I don't wanna see this!)

2) Fiddles around with options to display...? (that's what app descriptions are for. you don't see this kind of crap in 360 trailers)

3) Starts talking in a boring montone voice (get a chick with a seductive voice to explain the game )

4) Shows 5 minutes of boring boring gameplay with no seductive voice

Watch some PS3 trailers. Hell, so DS trailers. They link gameplay videos together with really short cutscenes to form a quick synopsis of the plot. It's amazing! It's marketing! It doesn't sound and look like some guy in his basement.
02-25-2009, 12:49 AM
Joined: Jan 2009
Location: Canada
Posts: 463
Originally Posted by Kamazar View Post
1) The guy is at the springboard, and he's pressing the icon (edit this part out moron! I don't wanna see this!)
Yeah, I'd have to agree with that. Why not at least start at the splash screen for the App?

While you're critiquing style, can you tell me what's right/wrong with my edited videos?

Blue Attack:

Robot Rex (XBLA Contest, '08):

My own criticism: Blue Attack gets a bit too slow during the lull in the music, and cuts are sometimes too fast to see what's going on in gameplay. Robot Rex has the same fast cut problem, but maybe that's okay with today's ADHD youth. Rex also has a lot of voice clips - I was proud of recording them, so maybe I included a few too many.

Developer, Cat in a Box Games!
Blue Defense: Second Wave! - $2.99
Blue Attack! - $1.99

Fastar! - $1.99
Red Conquest! - $0.99
02-25-2009, 12:50 AM
Joined: Jan 2009
Location: Canada
Posts: 463
Also, I called the Robot Rex video a "Teaser"... is that incorrect? Perhaps it's not teasing...

but maybe it is, since I'm not actively developing it...


is there a technical definition for a "teaser"... a set of guidelines? Come on, I'm an engineer, I need rules... rules!

Developer, Cat in a Box Games!
Blue Defense: Second Wave! - $2.99
Blue Attack! - $1.99

Fastar! - $1.99
Red Conquest! - $0.99