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iPhone app promotion strategies

10-03-2010, 07:28 PM
Joined: Oct 2010
Posts: 23
iPhone app promotion strategies

Hey guys. I'm new to this forum but currently working on my first iPhone game attempt. Without going into too much detail, it's a platformer but with a unique twist (which you will all hear about closer to release date).

I've read a lot about different ways of promoting apps, but one that's never really mentioned is trying to publish one's app (or game in my case) under the umbrella of an already established development team brand. I'm sure its a crazy longshot to get it done but if you can make a great app, why not try it? Looking for your inputs. Thanks.
10-03-2010, 10:59 PM
Joined: Sep 2010
Location: Australia
Posts: 754
Your basically saying, "Why not publish it under gameloft or Ea" right?

Oliver Cooksey

10-03-2010, 11:09 PM
Joined: Oct 2009
Location: Germany
Posts: 97
You could contact Chillingo:
10-04-2010, 12:29 AM
Joined: Oct 2010
Posts: 23
Originally Posted by olliewollie View Post
Your basically saying, "Why not publish it under gameloft or Ea" right?
Yeah exactly (in an ideal world)

Originally Posted by iFreeze View Post
You could contact Chillingo:
Do you know if they accept equity? That's another factor as I don't have the financial capital to license a large company's brand name.
10-04-2010, 02:37 PM
I just released a game last week and getting exposure as been slow going, even with great user reviews. It's not just about releasing a great game, obviously.
I haven't had any money to invest yet, and most sites want a good penny to advertise on them. I've mainly been sending emails to a bunch of review sites, but many haven't responded. I can only imagine how many emails they are probably getting from developers though.
I'm being patient though. It's only a matter of time and word of mouth before it bubbles up.

I'd be concerned with how much a publisher would take, but maybe it's worth it. I can't say, but I may try going this route if my exposure still sucks in a month or two.

I think if you're making a quality game, you should maybe try publishing it yourself first, but just make sure to start contacting reviewers way before your app hits.
I made the mistake of only starting to contact them after the game was released, and it may take awhile before they get to it.

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10-05-2010, 07:48 AM
Joined: Oct 2010
Posts: 23
Thanks for the advice. GL with your game, hope it picks up.
10-05-2010, 11:46 AM
Joined: May 2010
Location: Tampa, FL
Posts: 308
I think it depends on the game. If you have something with very high production values and solid game play (for example does it honestly compete, or come close, with something EA or SEGA would put out?), you are better off promoting it yourself, as it will last in the app store and may get featured. If you get featured and have a solid game you will probably make more during that one week than the rest of the products entire life.

If it is simply another bubble popper, jumper, or gimmicky type game then you are probably better off getting it published, as then it will have marketing behind it and gain a lot more sales at its release, which is what you want since those types of games can fade quickly.

Either way one thing is for sure, have your game 100% complete and rock solid when you release it, as you get 95% of your exposure within a few weeks of releasing, if you have bugs or missing features you are severely crippling your chance of success.

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10-05-2010, 11:24 PM
Joined: Oct 2010
Posts: 23
Thanks for the response. Do you know of any other good publishing companies like chillingo to use? And doesn't the game still have to be quite unique for them to utilize their resources on your game? (My game currently in development should be)